Castrol India signs up Tendulkar as brand ambassador

Castrol India said it has struck a two-year long brand endorsement deal with cricketer Sachin Tendulkar for an undisclosed amount. Tendulkar joins the list of Castrol brand ambassadors that includes high profile names in the field of sports, such as footballers Cristiano Ronaldo and David Beckham, along with cricketers Rahul Dravid and Adam Gilchrist, Castrol India said in a statement. As Castrol’s brand ambassador, Sachin will be the face of the company’s cricket initiatives and promote brands such as Castrol Power1, Activ and GTX. (December 17, 2010)