C-Weld aims to boost sales

C-Weld Lubricant Sdn Bhd, which is based in Selangor, Malaysia, and recently launched the Caviaga brand of lubricants, is aiming to reach 5 million ringgit (US$1.4 million) in annual sales. C-Weld uses an Italian technology, modified for the tropical climate of Malaysia and other Asian countries, to produce its line of lubricants. The Caviaga lubricant produces a strawberry-flavored smoke, making it easy for users to know if their mechanics have changed their engine oil with the new Caviaga lubricant. (August 10, 2009)