Burnett wins Petronas creative account

Leo Burnett & Arc Malaysia has won the creative account for Petronas, the Malaysian state-owned oil and gas company, after a five-way pitch. Among the competition were M&C Saatchi, Grey, McCann Erickson and BBDO. Malaysia will be the center for the business, but Leo Burnett will work on local business, as well as adapt global campaigns across the brand’s fuels and lubricants range. Tan Kien Eng, the managing director of Leo Burnett & Arc Malaysia, said: With the combined prowess of Leo Burnett & Arc, we look forward to working with the client to grow the business and develop its international brand presence. (June 29, 2007)