Balmer Lawrie rebrands “Balmerol”

Balmer Lawrie, a pioneer in manufacturing greases in India, launched the new packaging for “Balmerol” in a two-day Channel Partner Meet 2012 held at Silvassa, India, on August 24-25.
Balmer Lawrie manufactures and markets greases, oils and specialty lubricants under the brand name of Balmerol. The Greases & Lubricants business undertook a rebranding exercise recently and the Balmerol logo has been given a new and modern look.
This rebranding exercise is in alignment with its goal of not only maintaining its position as the largest manufacturer of greases in India, but also to emerge as a globally competitive, transnational lubricants solution and service provider.