Jio-bp offers additivised diesel fuel at no additional cost

Jio-bp announced the launch of its diesel fuel with ACTIVE technology, which the Indian fuels and mobility joint venture between Reliance Industries Limited (RIL) and bp claims will elevate diesel fuel standards for Indian consumers. The newly launched additivised diesel fuel, will be available across the company’s network. The company claims the fuel, which has a 4.3% better fuel economy, can save truckers up to INR 1.1 lakh (USD1,337) per vehicle per year.

This new high performance diesel offering will be available at all Jio-bp outlets and will be offered at regular prices with no additional cost for the first time ever in the Indian market.

Diesel at Jio-bp outlets with ACTIVE technology helps reduce the risk of unscheduled maintenance caused by dirt build up and removes existing dirt from critical engine parts and protects against its build up with ongoing use, according to the company. It is designed to work across a range of commercial vehicles, and with ongoing use it offers a variety of benefits to drivers and fleet owners, it added. It helps restore and maintain the power of the engine with ongoing use while also reducing the risk of unscheduled vehicle maintenance, the company claimed.

“While every single customer is important, truckers have always held a special place for Jio-bp. Accounting for over half of truckers’ operating costs, we understand the critical impact of fuel on their overall business performance. To ease their concerns around fuel performance and engine maintenance, Jio-bp has worked over multiple years with the best technologists to develop customised additive from scratch. This additive laced high performance diesel is designed specifically for Indian vehicles, on Indian roads, and in Indian driving conditions,” said Jio-bp CEO, Harish C. Mehta.

Reliance BP Mobility Limited (RBML), operating under the name ‘Jio-bp’, leverages Reliance’s presence across the country and its millions of consumers through the Jio digital platform. bp brings its extensive global experience in high-quality differentiated fuels, lubricants, retail, and advanced low carbon mobility solutions.