Gulf Oil ties up with Piaggio for co-branded lubricants for commercial vehicles

Gulf Oil Lubricants India has signed an agreement with Piaggio to market co-branded lubricants for commercial vehicles (CV) commencing January 2020.

Gulf Oil and Piaggio have co-developed an entire range of lubricants for commercial vehicles, including products that conform to India’s BS-VI emission norms which take effect in April 2020.

“This [tie-up] helps us to further grow our business in the OEM segment as well as expand our business in the three-wheeler category,” said Gulf Oil Lubricants Managing Director Ravi Chawla.

The agreement was signed by Diego Graffi, CEO and managing director, Piaggio Vehicles Private Limited (PVPL), and Chawla.

Commenting on the agreement, Graffi said that as an ongoing commitment to enable PVPL customers to use best possible products for their vehicles for optimal performance, Piaggio is pleased to tie-up with Gulf Oil for the CV business. Piaggio is confident that the partnership will give better service levels to its channel partners and also improve product availability.

The Gulf Oil partnership with Piaggio will service factory fill, franchise workshops (FWS), the high street and the export market.

Gulf Oil Lubricants India, which is part of the Hinduja Group, markets a wide range of automotive and industrial lubricants, greases, and batteries for two-wheelers, etc. in more than 100 countries.