GS Caltex introduces new brand, concept for its gas stations

GS Caltex CEO Se-Hong Huh last week introduced the company’s new service station brand Energy Plus.

The event was held on November 18 at the newly opened future gas station Energy Plus Hub Sambang in Seocho-gu, Seoul, South Korea. 

The new Energy Plus brand is expected to convey the will to change and integrate future-oriented business areas under the concept of “energy, expanding its possibilities.”

Business areas to which the Energy Plus brand will be applied included: futuristic gas stations that break away from the existing gas station model; city-type lifestyle complex development; private label credit card (PLCC) for GS Caltex customers; mobile-based communication channels, etc..

Recognising the growth in the adoption of electric vehicles, GS Caltex will incorporate charging stations in the new Energy Plus Hub concept, as well as other services including as a logistics base, drone delivery, convenience stores, and Food & Beverage (F&B).

GS Caltex plans to gradually expand the Energy Plus Hub by building two new locations in Seoul and Busan by the end of the year to meet regional characteristics and customer demand.

“We will change the space and services so that customers can experience not only the energy of the vehicle but also the energy of life,” said GS Caltex Representative Huh Se-hong.

In the Energy Plus EV zone, to actively respond to the rapidly increasing charging demand for electric vehicles, in cooperation with LG Electronics, four fast chargers, including the first 350 kilowatt (kW) super-fast charger will be installed.

When charging an electric vehicle with a newly built 350 kilowatt (kW) super-fast charger, it takes about 15 minutes to charge up to 80% an electric vehicle equipped with an ultra-fast charging system.

GS Caltex will provide an auto charge service that automatically performs user authentication and payment when a customer connects to a charging plug, as well as a battery care service that automatically diagnoses the battery during charging and provides status information.

Currently, GS Caltex has installed 63 fast chargers with more than 100kw in 49 locations nationwide, including 18 locations in Seoul and 10 locations in Gyeonggi

In May, GS Caltex established the Gangdong Hydrogen Charging Station, a fusion energy station that can supply all fuels such as gasoline, diesel fuel, LPG, electricity, and hydrogen for the first time in the metropolitan area.

In the future, GS Caltex will continue to introduce other services and digital technology.

“We have been stably supplying energy to the domestic and overseas markets for more than 50 years since its inception, but now it is an important time to add a will for new change and innovation on top of the existing values ​​of trust and stability,” a GS Caltex official said.