Goodyear and Assurance Intl launch new automotive product lines

Assurance Intl Limited has announced the extension of its licensing collaboration with The Goodyear Tire & Rubber Company, introducing new product categories to their partnership. The collaboration, now in its sixth year, will launch wiper blades, spark plugs, fuel additives, car care products, and car accessories in India and other Asian markets by March 2025.

“We are excited to deepen our collaboration with Goodyear. By expanding our product offerings, we are not only reinforcing our commitment to quality and innovation but also addressing the diverse needs of our customers in the rapidly growing markets of India and Asia,” said CEO of Assurance Intl, Mukesh Sharma.

Key highlights

• Expanded Product Offerings: The new lineup includes car care solutions such as cleaners and polishes, alongside car accessories like seat covers and organisers.
• Regional Focus: Targeting India and Asian markets, the initiative seeks to capture the growing demand for reliable automotive products.
• Enhanced Customer Experience: Combining Goodyear’s automotive expertise with Assurance Intl’s capabilities in car care and lubricants ensures superior offerings for vehicle performance and longevity.

Chief Business Officer and Executive Vice President of Assurance Intl, Sanjay Sharma, added, “This extended collaboration allows us to leverage the strengths of both companies to provide a more comprehensive range of products. We are confident that our combined expertise will drive significant growth and offer unparalleled value to our customers.”

About Assurance Intl Limited

Assurance Intl, with headquarters in Gurugram, Haryana, India,  operates across multiple countries, offering lubricants, batteries, and accessories. The company holds certifications including ISO 9001:2015 and ISO 14001:2015, underlining its commitment to quality and sustainability.

About The Goodyear Tire & Rubber Company

Goodyear, a global tyre industry leader, employs more than 71,000 people and operates 55 facilities across 22 countries. Its innovation centres in Ohio and Luxembourg focus on cutting-edge automotive technologies.