Goldwagen and Wolf Oil announce new partnership in Africa

Wolf Oil Corporation and Goldwagen announced a new partnership which will see Wolf Lubricants products being distributed exclusively by Goldwagen’s retail outlets throughout Southern African markets including South Africa, Namibia, Swaziland, Lesotho and Botswana.

With more than 130 original equipment approvals, Belgium-based Wolf Lubricants has established itself as a market leader in the production and supply of cutting-edge lubricant products. 

“It was clear from the word “go” that the partnership made complete sense,” says João Da Costa, CEO of Goldwagen.“With both our companies being family owned and with automotive in our blood, we were quick to arrive at a common understanding.”

“At Goldwagen we pride ourselves on our no-compromise approach towards offering quality products, service and expertise. Wolf’s reputation in these areas meant we knew we would be bringing onboard more than just a supplier but a long-term global partner with a local approach.”

“Moreover, the WRC – FIA World Rally Championship, of which Wolf Lubricants is an official partner, will be hosting one of its stages in Kenya next year. We believe this will further help to raise brand awareness and will additionally demonstrate the highest levels of quality and performance found in Wolf Lubricants to the African continent.”

“This new partnership will add considerable presence to Wolf Lubricants in Africa,“ says Frédérico Alves, area sales manager,  Wolf Oil Corporation. “We believe that our partnership with one of Southern Africa’s most trusted vehicle spares distributor opens the door to an exciting time for both companies.”

The two companies, which are both part of the Nexus international automotive community, have entered into a supply agreement that started in the second half of 2019.

Established in 1992, South Africa’s Worldwide Automotive Group (WAG) is a premier supplier with more than 92 Goldwagen outlets across South Africa and strategically located in several other countries. The group deals in an extensive range of products that are distributed to Goldwagen outlets which in turn, retails to mechanical workshops, wholesale outlets, do-it-yourself (DIY) enthusiasts, retailers, body repair shops and directly to the public.