General Motors to offer EV technology beyond its own portfolio

General Motors announced its strategy to offer electric vehicle (EV) technology beyond its own portfolio and automotive applications more broadly.

The company estimates that the total addressable market for electrification components could reach USD20 billion by 2030, as a growing number of industries introduce their own emissions reduction goals.

“GM has an established strategy, network of integrators and co-development agreements to apply an extensive array of components and solutions to a broad range of customers and use cases,” says Travis Hester, GM vice president of Electric Vehicle Growth Operations. 

“As companies across many industries look to reduce their environmental impact, GM is uniquely positioned to serve as a leader not only through exciting new EVs across our brands, but through additional technology applications, and we look forward to bringing customers – existing and new – along with us on our zero-emissions journey.”

This approach will enable GM to expand its reach to a larger, more diverse group of commercial customers, helping organizations meet the growing demand for zero-emissions technology while achieving their own sustainability targets.

Examples of initial EV component sets that GM will begin introducing include:

Chevy Performance and Aftermarket: The upcoming Electric Connect and Cruise eCrate Package represents an exciting opportunity for GM to extend EV technology to the aftermarket, enabling customers to work with qualified installers through GM’s electric specialty vehicle modifier (eSVM) program who have been properly trained to replace a vehicle’s traditional internal combustion engine with a fully electric propulsion system. 

GM’s demonstrated proof-of-concept electric conversion vehicles include the E-10 pickup, K-5 Blazer-E, eCOPO Camaro, and Project X built in collaboration with Cagnazzi Racing’s eCrate Solutions Group. Now, an electrified 1972 El Camino SS, developed with Lingenfelter Performance Engineering in Brighton, Michigan, represents the first independent installation of the concept eCrate package, and boldly ushers in the next generation of EV components from Chevrolet Performance as the program prepares to launch in 2022.

GM Powered Solutions: GM Powered Solutions will begin introducing tailored electric component sets and will leverage the resources of GM’s Powered Solutions team to actively identify opportunities that could benefit from electrification and will work to strategically integrate the latest EV technology into custom applications. This effort will extend the company’s commitment to an all-electric future through its current GM Marine, On-Highway, Off-Highway and Industrial segments and help enable additional enterprises to reach their own emissions targets utilizing GM EV components and systems. 

Ground Support Equipment: In a strategic collaboration with Textron Ground Support Equipment Inc., a Textron Inc. company, GM will provide EV components to electrify Textron GSE’s TUG™ line of baggage tractors, cargo tractors and belt loaders. GM will provide technology to Powertrain Control Solutions, which will integrate the components into lithium-ion electric powertrains for TUG equipment, assisting in the electrification of ground support equipment for use in airports globally.

Marine Propulsion: In addition to supporting existing GM Marine customers, GM’s strategic investment in Seattle-based electric watercraft company Pure Watercraft represents an opportunity to bring EV technology to the marine industry. Together, the two companies will develop and commercialize battery electric watercraft to accelerate the transition to electric mobility.

Electrification components are part of GM’s effort to extend the performance and benefits of zero-emissions technology to new industries and serve as a natural extension of GM’s growth strategy.