FUCHS expands Southeast Asia reach with TITAN launch in the Philippines

German lubricant specialist FUCHS has officially launched its TITAN range of high-performance lubricants in the Philippines, marking a significant expansion in the Southeast Asian market. The launch, which took place on October 25, 2024, strengthens FUCHS’ commitment to the region, where the company continues to expand its footprint through local partnerships and targeted product lines.

Distributed in the Philippines by Fluidcare Incorporations, the TITAN line offers advanced engine protection, improved fuel efficiency, and extended service intervals for a variety of vehicles, including hybrid and electric models. Known globally and trusted by brands such as Mercedes-Benz and Porsche, TITAN lubricants provide a premium solution tailored to meet the specific demands of the Philippine automotive market.

The launch event in Manila was attended by key stakeholders and industry experts, featuring insights from Mark Blacker, general manager of Automotive for the APEC region, and Stephan Lenz, regional business development manager for Southeast Asia. Lenz highlighted FUCHS’ deep regional presence, its strong relationships with automotive giants, and the TITAN product portfolio, which includes products designed for the aftermarket. The event also showcased FUCHS’ BluEV Technology, developed to meet the unique requirements of hybrid and electric vehicles.

The TITAN line in the Philippines includes a range of engine oils, gear oils, and service fluids designed to provide long-term durability and sustainability for vehicles in the region. Fluidcare Incorporations will provide distribution, technical support, product training, and local expertise to ensure customers have the resources needed for optimal lubricant application.

The launch of TITAN in the Philippines is a pivotal step for FUCHS in building a strong presence in Southeast Asia’s fast-growing automotive market and underscores the company’s commitment to sustainable, high-performance lubrication solutions across the globe.