FUCHS China sets new paths with core distributors in 2024

FUCHS China marked a significant stride in its business strategy by hosting the “Expand to Explore” 2024 FUCHS China Core Distributors Conference on April 23, 2024, in Chongqing, known as the “Mountain City.” The event brought together key distributors from across China, aligning strategies and fostering partnerships aimed at mutual growth and innovation.

Zhu Qingping, a member of the FUCHS Group Management Committee and CEO of FUCHS China, delivered a compelling address at the conference’s outset. He dissected the complexities of the global and national landscapes, identifying specific challenges and opportunities that lay ahead for the company. Amidst a fluctuating external environment, Zhu emphasised the critical need for FUCHS China to adapt its strategy, structure, and culture to spearhead growth in new markets and explore innovative business opportunities.

Under the newly unveiled S.T.R.O.N.G. strategy — focusing on sustainability, industrialisation, localisation, digitalisation, and motorisation — Zhu outlined a vision for a robust FUCHS China that thrives in collaboration with its distributor partners.

The conference also spotlighted the operational and sales prowess of FUCHS China. Dominik Grünwald, executive vice president of Sales Operations, and Cathy Wu, COO of FUCHS China, presented how FUCHS’s comprehensive lubrication solutions and upcoming projects, like the High Performance Grease Plant in Yingkou, will bolster distributor capabilities. Scheduled to open on May 16, the plant promises to meet soaring local demands with top-tier, sustainable, and flexible production methods.

Adding to the excitement, FUCHS China launched its high-end FUCHS Nye® series lubricants, designed to penetrate specialised sectors such as semiconductor, medical, and aerospace industries. Senior Product Manager Huang Jiekai detailed the technical benefits that position Nye® lubricants as essential for advancing industrial applications.

The event also recognised the achievements of standout distributors, with Yu Zhihe, senior VP of Sales Strategy at FUCHS China, leading an award ceremony for members of the Ten-million-scale Distributors Club. Yu encouraged the distributors to deepen customer relationships to truly experience and advocate for FUCHS’ robust offerings.