Shell signs brand licence deal with Puma Energy in Honduras

Shell and Puma Energy are partnering through a brand licence agreement to bring Shell fuels, lubricants and services to Honduras.

The partnership will combine Puma Energy’s strong presence in Honduras with Shell’s world-class experience as the global leader in mobility and proven experience in bringing world class fuels, lubricants and services to motorists worldwide.

The Shell brand will enter Honduras’s fuel retailing market later this year following an agreement between Shell and Puma Energy.

Stations in Tegucigalpa and San Pedro Sula will be the first in Honduras to adopt the Shell brand, with the target of completing a strong nationwide presence of 100 mobility sites over time. 

The Shell branded Service stations will offer: Shell V-Power which contain 99% of the same types of compounds used by Scuderia Ferrari in Formula One.

In addition to the Shell branded network, Puma Energy will continue to operate a network of Puma sites in Honduras offering its products.

“Every day, millions of drivers around the world visit Shell service stations for our premium V-Power fuels and great convenience retail offers. We are pleased to be working with our experienced local partner Puma Energy to deliver the same great products and experience to drivers in Honduras. This is part of our strategy to grow the Shell brand in Latin America and around the world through brand licensing,” said István Kapitány, global executive vice president of Shell Mobility.

“We are excited to be partnering with Shell to expand our portfolio of brands in Honduras. The partnership will combine the strength of Shell’s global brand with Puma Energy’s deep-rooted market presence and experience in the country. Customers will benefit from more choice and a wider network of Shell and Puma Energy retail sites across Honduras,” said Jose Antonio Alfaro, Puma Energy’s regional retail manager.