Pertamina considers discontinuing Pertalite-branded gasoline
Photo courtesy of Pertamina

Pertamina considers discontinuing Pertalite-branded gasoline

Indonesia’s state-owned oil and gas company, Pertamina, is contemplating discontinuing its Pertalite fuel product by 2024. This move aligns with the company’s broader strategy to optimise its product portfolio and respond to changing market demands.

Pertalite, a brand of gasoline with a Research Octane Number (RON) of 90, was introduced by Pertamina as a cleaner alternative to its Premium-branded gasoline. However, since its launch, the consumption patterns and preferences of Indonesian consumers have evolved, leading to shifts in the demand for different fuel types.

Masud Khamid, corporate secretary of Pertamina, highlighted the company’s commitment to continuously evaluate its product offerings based on market dynamics. “We always adjust our products to the needs of the community. If Pertalite is no longer in demand, we might stop producing it,” Khamid said.

While the potential phase-out of Pertalite is under consideration, Pertamina assures that it will continue to prioritise the production and distribution of other fuel products that cater to the diverse needs of Indonesian consumers. The company’s focus remains on delivering high-quality, environmentally-friendly fuels that align with Indonesia’s sustainability goals.

The decision to potentially discontinue Pertalite also comes at a time when Pertamina is ramping up its efforts to promote and distribute biofuels. The company sees biofuels as a key component of Indonesia’s energy transition, offering a sustainable alternative to traditional fossil fuels.