Oats Unveil First Application of the New earlFUSion Platform – Product Manager

Global lubricants data solutions provider OATS Ltd is pleased to announce the details of the first application of their revolutionary new platform, earlFUSiON.  earlFUSiON has been designed to support applications that bridge the gap between technical and marketing, allowing customers to answer complex questions using enhanced data and reporting capabilities.  Product Manager is the first application to use this platform.

Product Manager is an application that emphasises solutions for lubes marketers and brand managers while incorporating sophisticated, highly productive functions for technical advisors. Multiple product line capabilities and virtually unlimited channels provide unprecedented flexibility and refinement to match a company’s product portfolio to meet the challenges of global and local OEM and oil company rationalisation.

A powerful and flexible tool, Product Manager delivers the ability to prioritise particular product qualities in specific markets or apply short term sales promotions to all the products under a single grouping, all within just seconds.  Lubricant code matches can be quickly modified for any channel and tier and exceptions can be created for individual applications in equipment.  Fine tuning at the touch of a button enables changes to be made quickly and effectively, saving valuable time.

Product Manager enables lubricants marketers to look at brands and their coverage, identifying any gaps in product lines, which may need to be addressed through new products, or where products overlap and rationalisation may be possible.  These analytics allow marketers to maximise their market coverage whilst minimising their product count and stock holding.

Sebastian Crawshaw, Chairman of OATS said: “Our innovative earlFUSiON platform gives us a really flexible foundation on which to build sophisticated applications like Product Manager, providing solutions meeting the needs of both marketing and technical functions.  We are identifying new application ideas for the platform almost daily and I am delighted to hear our customers already expressing genuine enthusiasm about the solutions we can now provide.  Under the constant pressure of the ever changing lubricants industry, we work in partnership with our customers not just to support answering the question of which oil?, but to meet the growing requirements of product portfolios in global markets.”

-Press Release Ends   –

Notes to editors:

• OATS Ltd was formed in 1984 and is celebrating its 30th Anniversary in 2014.

• OATS Ltd is the leading provider of information and productivity solutions for the lubricants sector of the oil industry globally.

• OATS Ltd UK head office is in Swindon, Wiltshire.  There is also representation in China, servicing the Asian and Australasian markets, and in Europe, South Africa and the United States.

• Sebastian Crawshaw, Chairman of OATS Ltd is available for interview both in person and on the telephone.  Influential within the lubricants industry, he sits on various trade bodies and speaks at industry events around the world.

For more information and images please contact Caroline Saunders of 4 C Marketing on 01252 843461 or at [email protected]

 

echo '