Idemitsu transmission fluids now available at O’Reilly Auto Parts

Idemitsu Lubricants America, Inc., the largest supplier of Japanese OEM lubricants in North America, and O’Reilly Auto Parts, a leading national retailer of high-quality automotive parts, announced a nationwide expansion of their partnership. As a result, all Idemitsu transmission fluids are now available through O’Reilly’s national network of Auto Parts Stores.

Idemitsu’s Japanese OEM specific transmission fluids are developed explicitly for each original equipment vehicle’s transmission application to ensure optimal functionality. Developed to meet the most stringent requirements of Japanese automakers, Idemitsu’s application-specific formula guarantee no shift shocks, less clutch wear, and reduced fuel and oil consumption.

Founded in 1911, Idemitsu is the world’s leading supplier of OE-specific automatic (ATF) and continuously variable (CVTF) transmission fluids to Japanese automakers, such as Toyota, Lexus, Honda, Acura, Nissan, Mitsubishi, Subaru, and Mazda.

“We’re so very pleased to be partnering with O’Reilly Auto Parts on such a large scale,” says Frank Lam, Idemitsu Senior Division manager for the Aftermarket. “This new distribution relationship will allow more O’Reilly locations across the country and, more importantly, their automotive service and Japanese-branded vehicle-owner customers, access to Idemitsu’s OE-quality line-up of transmission fluids developed specifically for their vehicles.”