ExxonMobil taps Juliana Holdings Inc. as official distributor in Philippines
ExxonMobil Asia Pacific Pte. Ltd. has appointed Juliana Holdings Inc. as the official distributor of Mobil-branded lubricants in the Philippines. Juliana Holdings, with extensive experience in fast-moving consumer goods (FMCG) and transportation chemicals, will supply premium products like Mobil 1, Mobil Super, Mobil Super Moto, and Mobil Delvac to automotive and motorcycle workshops across Luzon and Visayas. This partnership aims to strengthen ExxonMobil’s presence in the local market, delivering high-quality solutions and exceptional customer experiences.
Tan Kar-Hui, vice president of EXTAP, a business division of ExxonMobil Asia Pacific Pte Ltd., praised Juliana Holdings for their expertise and commitment.
“Through this partnership, Juliana Holdings, Inc. will serve as our extension in the local market representing the Mobil brand and providing premium products and services to consumer automotive customers in Luzon and Visayas. We are confident that their expertise and commitment to excellence will enable us to better serve the Philippine market, drive growth and strengthen our position as a leading lubricants brand in the Philippines,” Tan said.
Norman Cruz, director of Operations at Juliana Holdings, expressed excitement about enhancing the Mobil brand and providing top-quality lubricants to Philippine consumers.
“Our primary aspiration is to further build the Mobil brand, such that consumers have access to premium lubricants that provide unrivalled quality, allowing consumers to journey with confidence. Juliana Holdings, Inc. is committed to delivering exceptional service, fostering strong relationships with our customers, and supporting their growth by offering innovative solutions and expertise from its experiences from its FMCG and transportation chemical solutions business centres,” said Cruz.
Cruz added, “Together, ExxonMobil Asia Pacific Pte. Ltd. and Juliana Holdings, Inc. will drive excellence in the automotive and motorcycle segments of the transportation industry, contributing to a more efficient and prosperous future for our valued partners.”
