ENOC redesigns lubricants packaging for global market leadership

ENOC Group has unveiled a redesigned and improved packaging for its lubricant products. The updated lubricant packaging incorporates several innovative features aimed at addressing global market needs. These include enhanced anti-counterfeiting measures, localisation with multilingual labelling, and designs tailored to evolving industry demands. ENOC also introduced new product ranges, such as “Cytec” for motorcycles and “Elektra” for electric vehicle fluids, showcasing its alignment with advancements in the mobility sector.

His Excellency Saif Humaid Al Falasi, Group CEO at ENOC, described the launch as a pivotal step in the Group’s journey towards cementing its status as a global energy leader. “The launch of the new design for our lubricants products marks a significant milestone in ENOC’s journey toward strengthening ENOC’s position as a global leader in energy solutions. This new design embodies our commitment to continuous innovation and reflects our dedication to meeting the dynamic needs of evolving markets,” he said.

He also highlighted ENOC’s focus on forging strategic partnerships and expanding into new markets, aligned with its vision for sustainable growth.

The new packaging is gradually being introduced across ENOC’s global markets. ENOC Lubricants, with a presence in more than 60 countries spanning the Middle East, Africa, Southeast Asia, the CIS, and the Indian subcontinent, offers a wide range of oils and greases for automotive, industrial, marine, and commercial applications.