Engen rebrands lubricants distribution business

Engen Petroleum, a leading producer and marketer of a wide range of fuels, lubricants and petroleum-based products headquartered in Cape Town, South Africa, has rebranded its lubricants distribution business as Engen Oil Centre – marking its official launch of the PETRONAS Lubricants International (PLI) range in the market.

The Engen Oil Centre is a national network of approved distributors for Engen and PETRONAS lubricant products and associated lubricant products.

The Engen Oil Centre franchise, which was previously known as The Oil Centre, is Engen’s flagship lubricants distributor. It opened its first branch in Port Elizabeth in 2004, focusing on small and medium-sized business customers with a full range of lubricating oils and proactive service offerings tailored for the automotive, industrial, marine, aviation and agricultural markets.

Since then it has opened 10 more stores in major cities and towns, including Johannesburg (three outlets), Durban, Cape Town, East London, Rustenburg, Phalaborwa, Nelspruit and Kimberley, says Keshwin Soni, new business development executive at Engen Lubricants.

John Kennedy, Engen’s lubricants business manager, says the rebranding and reinvigoration of its catalogue heralds a new era for Engen. It will be able to focus more on its own range of products and that of its Malaysian-based parent company PETRONAS.

“The Oil Centre concept is an initiative undertaken by the lubricants division of Engen Petroleum to empower small enterprises to service lubricants customers in a proactive and efficient manner,” says Kennedy.