51
Fuels & Lubes International Quarter Three 2015
Accounting for 40%
of the global lubricant
market, Asia-Pacific is
now the leading region
for finished lubricant
demand. Emphasis on
fuel economy and a
modern vehicle parc will
drive the use of synthetics
and other lighter viscosity
grade lubricants for the
passenger car motor oil
(PCMO) segment in the
region, according to U.S.-
based consultancy firm
Kline & Co.
Capitalising on this
shift, China and Malaysia
are integral to the
strong performance of
finished lubricants in
the Asia-Pacific region,
together capturing about
45% of total regional
demand, according to
“Global Lubricants:
Market Analysis and
Assessment“ by Kline.
The Kline report
includes coverage of
China, India, Vietnam,
Malaysia, the Philippines
and Thailand. Driven by
a growing vehicle parc,
which often includes
luxury vehicles, many
of these countries are
considered the rising
stars in the global
lubricant market, with
a forecast compounded
annual growth rate
(CAGR) of about 3% on
average for the next five
years.
In China, synthetic oil
demand has grown by
more than 10% annually
since 2013. Mobil 1 from
ExxonMobil is the best-
known full synthetic
product in China, and
similar products from
Shell and BP are also
very popular.
In Malaysia, the
consumption of both
semi-synthetic and
full synthetic PCMOs
continued to grow during
2014, capturing almost
40% of the market.
Semi-synthetics are
more popular than full
synthetic lubricants,
accounting for about 30%
of the PCMO segment.
PCMO represents a
market share of about
68% of Malaysia’s
consumer lubricant
market.
Consumption of
consumer automotive
lubricants in China is
split between PCMO and
2T/4T, together with a
small quantity of other
lubricants, including
automatic transmission
fluid, gear oil and grease.
Moreover, consumers are
increasingly purchasing
motor oil online and
using a local repair shop
to make the oil change
for them. The online
distribution channel
in China is therefore
expected to play a vital
role in establishing an
online presence for
lubricant suppliers
across the region.
The performance of
the online channel in
Malaysia is very different
from China. According
to Kathy Yuan, analyst at
Kline’s Energy practice,
Malaysian consumers,
who do not like to
perform their own oil
changes, go primarily to
independent workshops.
Thus, some lubricant
suppliers have launched
their own mobile apps
that help locate nearby
workshops.
亚太地区占全球润滑油市场
40%的份额，已成为对成品润
滑油需求最大的地区。对燃油
经济性和现代汽车的重视将推
动该地区用于乘用车发动机油
（PCMO）细分市场的合成油及
其他低粘度等级润滑油的使用，
美国咨询公司Kline &Co称。
Kline的报告《全球润滑油：
市场分析和评估》中称：利用这
一转变，中国和马来西亚一起推
动了亚太地区成品润滑油市场的
强劲表现，两国合计占该地区总
需求的45%。
Kline报告覆盖了中国、印
度、越南、马来西亚、菲律宾和
泰国。随着包括豪华车在内的汽
车保有量的增长，这些国家中
有多个被认为是全球润滑油市场
上的新星，预计未来五年的年复
合增长率（CAGR）为3%。
在中国，自2013年以来，合
成机油的需求年增长超过10%。
埃克森美孚的美孚一号是中国
市场上最知名的全合成机油产
品，壳牌和BP的类似产品也非
常常见。
在马来西亚，2014年的半合
成和全合成PCMO的消费量将继
续增长，占整个市场的40%。半
合成机油较全合成机油更普及，
占PCMO细分市场的30%。PCMO
的市场份额为马来西亚消费润滑
油市场总量的68%。
中国消费类润滑油的消费主
要是PCMO和2T/4T，另有少量
其他润滑油，包括自动传动液、
齿轮油和酯。此外，消费者越来
越多地在网上购买机油，然后去
当地的汽修厂换油。因此，在中
国，网上分销渠道对于整个地区
的润滑油供应商来说将扮演一个
非常重要的角色，以建立他们的
网上业务。
马来西亚的网上渠道与中国非
常不同。Kline的能源咨询业务
分析师Kathy Yuan称，马来西亚
的消费者不愿自己换油，主要是
去独立的汽修厂换油。因此，有
些润滑油供应商推出了他们自己
的移动APP以帮助客户找到就近
的汽修厂。
Kline report:
Malaysia is a
rising star in
theAsia-Pacific
lubricantsmarket
Kline报告：马来西亚是亚太
润滑油市场的新星
Kathy Yuan
