Cuprum Motor Oil launches next-gen motorcycle lubricants in Indonesia
PT Cuprum Performance Indonesia has launched a new range of Cuprum Motor Oil products designed to enhance motorcycle performance and durability. Featuring the next-generation Neol CuGlide™ Technology, developed in the UK and blended locally, these lubricants offer superior engine protection across various motorcycle types, from scooters to high-performance sports bikes.
Indonesia, home to more than 120 million motorcycles, represents one of the largest global markets for motor oil. “Before introducing our products, we conducted extensive research with local riders and rigorous testing at Lemigas,” said Nikita Novikov, president commissioner of PT Cuprum Industries Indonesia. “Cuprum Motor Oil is positioned to help riders achieve peak performance and extend engine life.”
Cuprum operates a state-of-the-art laboratory in Marunda, North Jakarta, alongside a dynamometer-equipped experience store in Bintaro, where riders can measure performance gains before and after using Cuprum oils. The finished lubricants are blended by PT Lumasindo Perkasa (Penzstar).
Cuprum Motor Oil offers multiple viscosity grades, including 10W-30, 10W-40, and 10W-60, to suit different motorcycles. Formulated with Group III base oils and Neol CuGlide™ Technology, these lubricants reduce engine wear, improve fuel efficiency, and lower maintenance costs.
Cuprum Motor Oil has strengthened its position as a recommended lubricant by collaborating with leading motorcycle brands, including Benelli, Benda, Royal Enfield, Scomadi, Italjet, and Royal Alloy. To enhance accessibility for riders across Indonesia, Cuprum has partnered with key retailers and service centers such as Planet Ban, Bellissimo, Ghoib Garage, RMC Kukusan, SPX, Q Station, RDR, BK Scooter, and Gorillaz on Java. Additionally, it is available through its official e-commerce stores on Tokopedia, Shopee, and TikTok.
