Cummins unveils brand to lead clean energy transition
Cummins Inc. has unveiled a refreshed brand platform, underscoring its commitment to advancing cleaner, smarter power solutions. With the introduction of the tagline “Power Onward™,” Cummins aims to lead in the transition to sustainable energy by reducing greenhouse gas emissions and enhancing air quality.
The new brand platform supports Cummins’ Destination Zero™ strategy, which focuses on reducing the environmental impact of its products through a customer-driven, multi-solution approach. This includes enhancing traditional engine-based solutions while innovating new zero-emission technologies under the Accelera™ by Cummins line. These efforts are part of Cummins’ broader goal to provide diverse power solutions across diesel, natural gas, hybrid, electric, and biofuels to meet evolving customer needs.
Jennifer Rumsey, chair and CEO of Cummins, stated, “For more than a century, Cummins has continued to push boundaries to innovate and deliver power solutions the world depends on. Our new brand platform honours this legacy, while emphasising our leadership and commitment to our customers and the environment by evolving our portfolio to power a sustainable future.”
Brand evolution and commitment
The refreshed brand retains Cummins’ historic logo and introduces new design elements, including the custom Cummins Innova font and bold colours. This evolution reflects the company’s enduring commitment to innovation and dependability, bridging its century-long legacy with future aspirations.
Carole Casto, vice president of Marketing and Communications at Cummins, emphasised that “Power Onward™” complements the brand’s recognition as a symbol of innovation and reliability, highlighting Cummins’ dedication to supporting customer success and community development worldwide.
Cummins’ new brand platform is part of its strategy to lead the clean energy transition and deliver integrated power solutions globally, reinforcing its position as a leader in the power solutions industry.
