Ciao Gulf! The legendary oil brand makes its Italian debut as Gulf Oil Italy
The Gulf Oil International Group is delighted announce the launch of its new lubricant business for Italy: Gulf Oil Italy srl.
Gulf is currently the fastest growing oil brand in the world and the fact that this new company is a subsidiary of the Gulf Oil International Group emphasises the importance that Gulf places on establishing the future of the brand within the country.
Based in Milan, Gulf Oil Italy will bring important long-term security and stability to the development of the Gulf brand in the country and the sales of its products in a market that Gulf sees as being of great importance, in its future operations in Europe.
“Italy is an extremely important market to Gulf, going forward, and so when we felt the time was opportune, we wanted to move into Italy with the full backing of Gulf Oil International,” explains Gulf Oil International’s Vice President, Europe, Camille Nehme. “We have ambitious plans in the country and a strong presence in Italy is a key part of Gulf’s expansion in Europe, which, in turn, forms part of Gulf’s major international growth programme.”
Gulf Oil Italy is managed by Amilcare Basso, who has great experience of the Italian lubricants market and who sees a bright future for Gulf in the country. “Gulf is a well-established global brand with an excellent, wide portfolio of quality products,” comments Amilcare Basso. “It also has an incredible marketing platform – with a distinctly Italian flavor to much of it – and this is something that will be of benefit to the entire distribution chain in Italy, from distributors through to end user customers. Will all of this and with Gulf Oil International fully behind us, I feel sure we are rapidly going to make a big impact on the Italian lubricants market and establish the Gulf name as a serious choice for Italian consumers.”
Gulf last year signed a long-term global partnership with the world’s number one sporting brand, Manchester United, and club legend – and former Inter Milan footballer – Nemanja Vidic, is playing an important role in celebrating the launch of the new company.
Vidic is meeting trade at a Gulf Oil Italy distributor event in Lake Maggiore, today, March 10th and will also be giving a demonstration of how to take part in the Zig Zag Challenge – Gulf’s worldwide football promotion.
In addition to Gulf’s partnership with Manchester United, this year Gulf has also signed a technical partnership with Aprilia Racing’s factory World Superbike outfit, Milwaukee Aprilia and also with BMW’s manufacturer-backed World Superbike squad, Althea Racing, who are based close to Rome.
The Gulf colours will also again be seen in this year’s World Endurance Championship and at the Le Mans 24 Hours. In addition, Gulf is technical partner to the world’s most powerful motorcycle, the Land Speed Record-breaking Top Fuel drag bike of ten-time European Motorcycle Drag Racing champion, Ian King.
About Gulf Oil International
The Gulf Oil International Group is part of the Hinduja Group and the Gulf brand is present in more than 100 countries, across five continents with values of ‘Quality, Endurance & Passion’ as its core attributes.
The Gulf Oil International Group’s core business is manufacturing and marketing an extensive range of performance lubricants and associated products for all market segments.
Gulf Oil International also licenses national fuel retail networks around the globe. The Gulf brand has currently a retail presence in 24 countries around the world with in excess of 2500 outlets. The number of countries and outlets is growing rapidly year on year.
Other Gulf Oil International Group businesses include Gulf Oil Marine, which supplies lubricants to the worlds shipping industry and is present in more than 1000 ports worldwide, as well as the world’s most successful metalworking fluids company, Houghton International.
National Gulf businesses include Gulf Aviation’s specialist fuel supply, Gulf Express quick-lube franchises and Argenfrut natural insecticide.
For more information about Gulf Italia please contact Amilcare Basso: [email protected]
Or follow the latest news on the Gulf Oil Italy on Facebook page : https://www.facebook.com/Gulf-Oil-Italy-1877839925794496/?hc_ref=SEARCH&fref=nf
For further details of Gulf products and partnerships, please contact Simon Maurice: [email protected]
