Castrol expands partnership with Telko Denmark for lubricant distribution
Castrol, a global leader in lubricants and part of the bp group, has announced an expanded partnership with Telko Denmark, part of the Telko Group. This collaboration not only continues Telko Denmark’s role as the exclusive partner for industrial products but also designates them as a new partner for automotive products in Denmark. This strategic move aims to streamline and enhance the distribution of Castrol’s extensive product range across various sectors, including automotive, industrial, marine, and energy, within the Danish market.
Telko Denmark will serve as a centralised provider, simplifying access to Castrol’s advanced lubricants, greases, coolants, and other fluids. This unified approach will eliminate the need for multiple distributors, leveraging Telko Denmark’s expertise in customer service and management to improve online product accessibility, expedite order processing and delivery, and enhance collaborative marketing efforts to boost brand visibility.
A legacy of partnership
Since 1958, Telko has been a leading name in lubricant services, representing Castrol in the Nordic and Baltic countries. Over the past five years, Telko Lubricants has successfully expanded its activities in these regions as well as in France and Benelux, in line with Telko’s strategic goals.
Mathieu Boulandet, vice president of Industrial Castrol Europe, expressed excitement about the expanded role of Telko Denmark: “We are excited to see Telko Denmark deploying its high-level industrial skills to grow Castrol presence in Denmark. Our joint offers are designed to help industrial corporations reach their goals in terms of manufacturing efficiency, transformation and sustainability.”
Per Rosenberg, vice president of Telko Group, added: “Our joint approach together with Castrol has always been based on creating value to our customers by enabling them to reach their goals. Now we’re developing further in Denmark and fully utilizing our Telko Lubricants capabilities and skilled local teams. We look forward to growing together and providing the best service and support to customers.”
Commitment to quality and service
The Castrol brand is synonymous with premium quality and innovative products, and Telko Denmark is committed to incorporating these values in their operations. Together, the companies will work to enhance the technical, financial, and environmental performance of machinery for their customers.
Both Castrol and Telko are dedicated to excellence in customer orientation, market knowledge, and project implementation. Through a professional team, they ensure that customers consistently receive superior services and products, rooted in a shared dedication to customer-centricity. This partnership aims to better understand customer needs and deliver targeted solutions that enhance operational efficiency and longevity, contributing to overall success.