Viridian Announces Expansion of Large Commercial Program with New Partnership Amid Steady Growth

Partnership with North American Utility Partners allows the
sustainable lifestyle company to expand its responsible energy offerings
for large commercial customers

NORWALK, Conn.–(BUSINESS WIRE)–Viridian International Management, LLC (“Viridian”), a leading network
marketing company, today announced the expansion of its large commercial
program with a new partnership with North American Utility Partners
(“NAUP”). Together, Viridian and NAUP will be able to give large
commercial customers more energy choices to enhance corporate
sustainability initiatives.

Viridian’s network of more than 22,000 Independent Associates now have
the ability to offer large commercial customers electricity and natural
gas rate quotes through the Viridian Commercial Energy Program, powered
by NAUP. NAUP is a premier, full-service energy advisory and consulting
firm providing energy procurement and brokering to commercial customers
nationwide.

The Viridian Commercial Energy Program, powered by NAUP, is in addition
to Viridian’s other energy partnerships, allowing the customer to select
the product offering that appeals to them most in regards to cost
effectiveness, location and services. This ensures ideal price
competitiveness and sales capacity to best serve the customer.

The new business relationship is yet another step forward in what has
been an impressive year of growth for the nationally recognized network
marketing company.

“Partnering with NAUP is just another example of how we’ve been focused
on expanding and diversifying responsible offerings for customers,” said
Viridian CEO Paul Booth. “Now, large commercial clients can view energy
products and rates side by side, empowering them to choose the supplier
that best fits their individual needs.”

Regardless of supplier, all commercial customers are automatically
enrolled as a Viridian Green Business Beacon. Under this program,
customers receive a professionally designed marketing package aimed at
supporting and increasing the company’s corporate social responsibility
(CSR) presence. Tools provided include web emblems, digital images,
compelling copy for website and marketing materials, decals, a
sustainability certificate and more. The Viridian Green Business Beacon
program is a smart, convenient way for a company to promote its
dedication to CSR efforts.

Viridian has made a number of development announcements in the past
year, including its decision to become a private entity last July. Soon
after, it declared international expansion with its launch of Viridian
Australia. In addition, Viridian announced a new venture into the $8
trillion travel industry with the unveiling of its responsible booking
platform, Travel Light, in both the U.S. and Australia in late 2016 and
early 2017, respectively. Travel Light offers affordable travel options
that are also zero-carbon—Viridian purchases carbon offsets to
counterbalance 100% of the emissions created by every activity or
service booked through the site.

Viridian plans to continue to consider and build strategic partnerships
that will allow Viridian Associates to build lucrative businesses and
offer customers around the world even more sustainable lifestyle choices.

To learn more about the Viridian Commercial Energy Program, powered by
NAUP, please visit www.viridiancommercial.com.

About Viridian

Founded with the vision of empowering individuals to build the life of
their dreams, Viridian offers every Independent Associate the chance to
do well by doing good. This socially responsible company connects with
consumers through its vibrant network of Independent Associates,
enabling each Viridian customer to be part of a significant, positive
environmental impact. Committed to sustainability, community action and
global initiatives, Viridian offers responsible product solutions to
customers across the U.S. and Australia, and is committed to global
expansion. Learn more at www.viridian.com.

About NAUP

North American Utility Partners (NAUP) is a subsidiary of publicly
traded company, The Chron Organization, Inc. (Ticker: CHRO). NAUP is a
nationally licensed full-service energy advisory, brokerage & consulting
firm providing solutions to commercial, industrial and municipal
customers. With an exceptional brain trust and leadership team, NAUP is
changing the way energy is bought, used and managed in the 21st Century.
Our founders have formed, built and operated some of the largest utility
companies in our nation and through NAUP, they have decided to now
represent the customer. Our culture begins with treating our customers
like partners, delivering high-quality bottom line results that add to
their enterprise value. Whether we are advising a single commercial
client through a straightforward energy procurement plan, or developing
a long-term multi-million dollar conservation strategy or efficiency
road map, NAUP represents its customers and their best interests, in ALL
things energy. To learn more about NAUP, visit the company’s website at nautilitypartners.com.

Contacts

Coltrin & Associates, Inc.
Jennifer Webb, 212-221-1616
Jennifer_webb@coltrin.com