Trufa Honored with Red Dot Award: Communication Design 2017

SAN BRUNO, Calif. & HEIDELBERG, Germany–(BUSINESS WIRE)–#designaward–Trufa is proud to announce that its enterprise performance application
received the prestigious Red Dot Award: Communication Design 2017. The
winning team combined Silicon Valley design and German Engineering:
Design agency NONOBJECT,
Palo Alto CA and the Trufa engineering team from Munich, Germany joined
forces to create an outstanding new UI for Trufa’s enterprise management
application.

Design empowers function

An attractive UI and a great user experience are not just eyecatchers
for the display. UI/UX are key to the user’s capability to work with new
and disruptive applications. “We live in times where users expect to
just use an application, without the need for education about where to
click and how to navigate. Our design keeps users focused on their tasks
right away while implicitly enjoying using the software” says Guenther
Tolkmit, Chief Delivery Officer at Trufa. “The result is a dramatic
improvement of user productivity – almost automatically, just because
use and navigation is a no-brainer.”

“Working with Trufa’s team to design the interface of the app was a
pleasure”, adds Malin Leschly, VP of Brand and Business Strategy at
NONOBJECT. “We know from experience that it takes a bold vision to
create experiences that positively disrupt, and Trufa delivered on both
the vision and making it a reality.”

Disruptive functions become familiar to the enterprise user

Trufa applications are a new category of enterprise performance
management software. Machine Intelligence is used to digest huge amounts
of enterprise data on the most detailed level instead of simple
average-based aggregated KPIs. There is automatic root cause analysis
for business goals like profitability, growth or working capital. There
is google-style search in an app-generated wealth of improvement
opportunities. All that is based on highly advanced statistics and
machine learning algorithms. Such content was hitherto only accessible
to data scientists and very advanced programmers. Trufa solved the
problem to empower business users to create such results without
programming skills and without having a PhD in math.

UI/UX is an essential part of this user empowerment. It is so much more
than making results clickable and nice to view. Customers describe the
UI simply as “Outstanding and fun to use.”

Read more and download photos on Trufa’s
webpage

About Trufa

Trufa enables to manage companies based on facts, real correlations and
precise calculations. For the first time to be expected effects of
decisions can be precisely and instantaneously predicted. With Trufa,
fact-based decisions replace gut feeling and unsubstantiated bias.

Trufa goes even beyond the verification of human decisions. The system
proposes autonomously how to best achieve the desired goals of the
enterprise.

With offices in Silicon Valley, Heidelberg and Munich, Germany, Trufa is
dedicated helping enterprises to optimize operational performance and
gain competitive advantages in the global marketplace.

Learn more on www.trufa.net
and follow us on Twitter
@GetTrufa, LinkedIn
and Xing.

Contacts

Trufa
Marie-Christine Chartier
+49 (6221) 4 38 52 – 18
[email protected]