Top 3 Emerging Trends Impacting the Global Macadamia Market From 2017-2021: Technavio

LONDON–(BUSINESS WIRE)–#Food–Technavio’s latest report on the global
macadamia market
provides an analysis on the most
important trends expected to impact the market outlook from 2017-2021. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.


The research study by Technavio on the global
macadamia market
for 2017-2021 provides a detailed industry
analysis based on the application (food and beverage industry; and
cosmetics and personal care industry), distribution channel
(supermarkets and hypermarkets, health food stores, and convenience
stores), and geography (APAC, the Americas, and EMEA).

 

Macadamia belongs to a plant family Proteaceae, and are
commercially used as nuts. It is native to northeastern New South
Wales and central and south-eastern Queensland. Technavio analysts
forecast the global macadamia market to grow to 57,881 metric tons
by 2021, at a CAGR of more than 3% over the forecast period.

 

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The top three emerging trends driving the global macadamia market
according to Technavio food
and beverage
research analysts are:

  • Increasing strategic alliances
  • Growing focus on using macadamia for energy production
  • Increasing demand from Asian markets

Increasing strategic alliances

Consolidation of companies and formation of partnerships is
creating a strong future for the market, with the partnered companies
being able to utilize the expertise of all the partners involved
,”
says
Akash Pandey, a lead analyst at Technavio for food
research.

For instance, North Coast Local Land Services and the Australian
Macadamia Society signed a partnership agreement to support the
production of macadamia in the North Coast of New South Wales,
Australia. This agreement ensures that macadamia farmers have access to
the best information and all the details that they require for
developing their business and the North Coast economy.

Growing focus on using macadamia for energy production

Macadamia shells can be used to make briquettes as these are active
carbon sources. When the shell briquettes are burnt at high temperature,
carbon and charcoal are formed. Also, the surface of these shells is
highly porous, making them suitable for air and water purification. A
company called Royal Macadamia has introduced biodiesel, cattle feed,
and material for compost derived from macadamia. It is also possible to
use macadamia shells in powdered form as a compost as they contain
nutrients and minerals, which are essential for the soil. The wide array
of energy applications of macadamia is resulting in its rising adoption.

Increasing demand from Asian markets

The Asian marketspace presents a strong potential market for macadamias,
as there is a strong demand for these products in the region. The demand
is much greater than the supply, providing vendors a very good
opportunity to increase market penetration and shares. Asian nations are
not only keen on consuming macadamia nuts but are also seeking
Australia’s expertise to produce macadamia.

Countries such as China, South Korea, and Taiwan associate
macadamia consumption and usage with beauty and health. Macadamia also
has a strong demand in the Japanese market as they consider premium food
products as an attractive gift for friends and families
,”
says
Akash.

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Technavio
is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

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and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
resellers, and end-users.

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