Tendril Releases Latest Version of Its Data Analytics Software Platform Enabling Utilities to Reduce Cost and Drive Behind-the-Meter Growth

Tendril Platform 4 Helps DSM Business Leaders Establish Trusted
Customer Relationships, Provide a Full Suite of Energy Products and
Orchestrate Home Energy Usage

BOULDER, Colo.–(BUSINESS WIRE)–Tendril today announced major enhancements to its data analytics
software solution with the release of Tendril Platform 4. Long
established as one of the industry’s leading energy efficiency and
customer engagement platforms, the new technology upgrades and latest
strategic partnerships with Nest
and EFI
make Tendril Platform 4 the most complete, demand side management (DSM)
analytics software on the market.

“Utilities have worked diligently over the last several years to build
trust with their customers. While these efforts to engage and educate
have been vital, now we must build on this foundation to diversify
revenue streams and offer advanced home control technologies,” said
Adrian Tuck, CEO, Tendril. “While point solutions helped address the
engagement piece, they don’t take us to this next level. For that, we
need to deliver a seamless end-to-end experience leveraging data to
deliver personalized insights that drive meaningful actions. Only with
DSM analytics software like Tendril Platform 4 can we make this
important shift.”

Tendril Platform 4 builds on previous investments the company made
around analytics, advanced targeting and segmentation, support for
ecosystem partners and device interconnection. These new enhancements
and partnerships further enable utilities to convert consumers to
digital channels, create value with AMI data, model distributed energy
resources (DERs), improve marketplace transactions and design non-wires
alternatives (NWAs). The enhancements include:

Strategic Partnerships

• Supercharging Marketplace Solutions – EFI, the leader in
  Utility Marketplaces, has integrated its solution with Tendril
  Platform 4. Specifically, Tendril will provide analytical insights to
  inform whom to target, personalized savings estimates for offers, and
  messaging tailored by segment, helping create a best-in-class energy
  destination for residential customers. EFI’s Marketplace will use this
  information to create a tailored and personalized experience for each
  customer to increase engagement and conversions.
• Nest Comes on Board – Tendril Platform 4 will soon provide
  demand response scheduling, dispatch, and reporting for Nest
  Thermostats. By adding the leading smart thermostat provider to
  Tendril’s software platform, Tendril will further be able to support
  the direct install and Bring Your Own Thermostat (BYOT) approaches
  embraced by leading utilities across the country.

Universal Behavioral Energy Efficiency (BEE)

• HER Advertisements – Tendril Home Energy Reports (HERs), of
  which nearly 80 million have been sent to consumers throughout North
  America, can now include third-party advertisements for energy-related
  products and services. This feature improves cost recovery of HER
  programs and contributes to revenue generation by suggesting the
  purchase of, and providing coupons for, related products.
• AMI Integration Extends Alert Capabilities – Tendril’s
  successful weather-based alert products, such as High Bill Alerts,
  will now ingest AMI data. Tendril hasn’t historically needed AMI data
  to deliver highly accurate alerts. With this integration, energy
  customers will gain access to email and text alerts that leverage
  weather, behavioral and real-time AMI data to provide actionable
  insights in between bills. Alerts can be sent to inform customers of
  unusually high usage, abnormal patterns in their usage, or potentially
  malfunctioning appliances or HVAC units.
• Enhanced Segmentation – Tendril will apply machine learning to
  help energy efficiency managers more accurately segment customers and
  improve program targeting, as well as easily change content, cadence
  and channel per segment. In doing so, Tendril can further configure a
  treatment plan that addresses the unique needs of a utility. This can
  include treating hard-to-reach populations such as low-income or
  English as a Second Language (ESL) residents or applying advanced
  tactics like the Persistence Effect, which is proven to help customers
  save energy after they stop receiving HERs.

Analytics

• Delivering on the Promise of Non-Wires Alternatives (NWAs) –
  DSM professionals can tap into Tendril Platform 4 and its analytics on
  123 million North American households to perform queries and run
  calculations that pinpoint NWA opportunities and accurately forecast
  the benefits to the customer, as well as the utility’s return on those
  investments.

Continuous Demand Management

• Orchestrated Energy Delivers – Tendril
  released preliminary results of its Orchestrated Energy Summer 2017
  roll outs with some of the largest utilities in North America. Across
  the three utility programs, Orchestrated Energy reduced peak HVAC load
  by 85% on average, delivered HVAC energy efficiency savings of 14%
  above that of the smart thermostat and increased comfort as evidenced
  by a 33% decrease in the number of times a customer adjusted their
  thermostat. ecobee
  participated in the summer 2017 roll outs of Orchestrated Energy.

Supporting Quotes

"We've been impressed with the ability of Orchestrated Energy to
increase energy efficiency and reduce peak demand from HVAC usage," said
Jeff Hamel, Head of Energy Partnerships, Nest. "With our recent
integration with the Tendril Platform, we look forward to partnering
with Tendril on demand response and other programs that further our
vision for the connected home."

"Utility Marketplaces have become a critical path to engage consumers
with offers for products and services that contribute to their energy
management goals," said Mark Willingham, Senior Vice President, EFI. "As
the pioneer and market leader in this space we are committed to
continually innovating our solutions to meet the evolving needs of both
utilities and consumers. That approach led to our partnership with
Tendril, whose rich data analytics will help us better tailor and
personalize our Marketplace experience."

"While the commercial and industrial DSM customer engagement space is
relatively crowded, only a few companies, like Tendril, have been able
to deliver successful DSM capability on the residential side of the
business,” said Kevin Prouty, Vice President of Energy Insights, IDC.
“IDC Insights recognizes that a complete DSM system that includes key
features like smart device interconnection, marketplace support,
analytics, AMI integration and automated reporting is the system that
utilities are typically looking for in residential customer engagement."

About Tendril

Tendril is transforming the residential energy market. Our data
analytics on more than 140 million homes creates new business
opportunities for any product or service provider connected to the home.
This currently includes electric and gas utilities, energy retailers and
real estate professionals. Built over more than a decade, the Tendril
Platform delivers real-time, ever-evolving data about the home and how
people use energy in it. These rich insights help our customers improve
customer acquisition, increase engagement and orchestrate home energy
experiences. For more information, please visit www.tendrilinc.com
and follow us on Twitter at @tendril.

Contacts

Tendril
Elaine Reddy, 720-252-8105
[email protected]