Spectrum Brands’ Rayovac® Introduces New PRO LINE® Advanced

January 3, 2018

Rayovac combines its most advanced hearing aid battery technology with
innovative packaging

MIDDLETON, Wis.–(BUSINESS WIRE)–Rayovac, the world’s leading hearing aid battery manufacturer* and a
division of Spectrum Brands, Inc., has developed its most advanced
battery system based on input from both hearing aid wearers and hearing
health professionals. Rayovac’s new PRO
LINE® Advanced combines long lasting power** with an easy
to use package.

“Our goal with PRO LINE® Advanced is to answer the unmet
needs of hearing aid wearers. To do this we gathered input from daily
users and hearing health professionals in developing our new technology
and packaging,” said Ann Rule, Senior Director of Marketing at Spectrum
Brands’ Rayovac Division. “The innovations make the batteries last
longer than our previous formulation** and easier to store, handle and
use.”

Battery life is ranked as one of the most important factors when
patients choose hearing aid batteries, which is why Rayovac developed
its new Active Core Technology. The technology delivers up to two more
days of battery life than Rayovac’s previous formulation*** and powers
Rayovac’s longest-lasting hearing aid battery. 1

To achieve high quality performance Active Core Technology incorporates:

An Optimized Form to provide more critical ingredients and
deliver more capacity than Rayovac’s previous design.
An Advanced Anode ensures quality performance through the life
of the battery. 2
Secure Seal to provide cell stability in extreme conditions.

In addition to improving the technology, Rayovac re-invented the
traditional dial-package. Rayovac research revealed patients were
frustrated with their hearing aid battery packaging. To address this
issue, Rayovac has made the package easier to handle and added several
new features designed to keep the batteries clean, more secure and
protected than the previous Rayovac packaging.

Innovative features include:

A new lock dial system, which prevents the package from spinning
freely, giving the user more control.
A prominent forward-facing front door allows the user to see and lift
each individual battery out of the package without having to flip the
package over.
Longer and wider tabs make it easier to see, remove and handle
batteries.
User-friendly package size and shape is designed to fit easily in an
open hand and has a perforated rounded edge, making the dial removable
for convenient transport or storage.

Rayovac’s most advanced hearing aid battery delivery system will be
available on its PRO LINE® Advanced line through
hearing health professionals on January 3, 2018.

“Consumers and hearing health professionals expect great products from
Rayovac, and our PRO LINE® Advanced hearing aid
batteries deliver,” said Kevin Kouba, Division Vice President at
Spectrum Brands’ Rayovac Division. “Active Core Technology and the new,
easy-to-use packaging are just the very latest in a long string of
innovations. We look forward to continuing to help advance hearing care
in the future.”

For more than 80 years, Rayovac has been a leader in hearing aid
batteries with a legacy of innovation and a commitment to providing
solutions and high performing products for the estimated 360 million
people around the globe with disabling hearing loss. Rayovac is the only
zinc air hearing aid battery manufacturer in the USA and produces its
hearing aid batteries, as it has for more than 50 years, in Portage, WI. 3

* Based on worldwide manufacturing market share.
** Excludes size
675.
*** Reported by size 312 users in 2017 field study (results
varied by use and device, excludes size 675).

About RAYOVAC®

RAYOVAC is a brand of consumer products owned by Spectrum Brands Inc.
Rayovac products are some of the world’s leaders in battery power and
innovation. Backed by a long history of bringing the latest innovations
to the marketplace, Rayovac offers a full range of high-performance
batteries to meet the power needs of today’s consumers. From
long-lasting alkaline batteries to mercury free, enhanced hearing aid
batteries, Rayovac’s state-of-the-art products offer long lasting power
at an affordable price. The company also manufactures a wide selection
of high-quality flashlights. For more information, visit www.rayovac.com.

About Spectrum Brands Holdings, Inc.

Spectrum Brands Holdings, Inc., (NYSE: SPB) is a global and diversified
consumer products company and a leading supplier of consumer batteries,
residential locksets, residential builders' hardware, plumbing, shaving
and grooming products, personal care products, small household
appliances, specialty pet supplies, lawn and garden and home pest
control products, personal insect repellents, and auto care products.
Helping to meet the needs of consumers worldwide, our Company offers a
broad portfolio of market-leading, well-known and widely trusted brands
including Rayovac®, Varta®, Kwikset®, Weiser®, Baldwin®, National
Hardware®, Pfister®, Remington®, George Foreman®, Russell Hobbs®, Black
+ Decker™, Farberware®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®,
8-IN-1®, Furminator®, Iams® (Europe Only), Eukanuba® (Europe Only),
Digest-eeze™, Healthy-Hide®, Littermaid®, Spectracide®, Cutter®, Repel®,
Hot Shot®, Black Flag®, Liquid Fence ®, Armor All®, STP® and A/C PRO®.
Spectrum Brands' products are sold by the world's top 25 retailers and
are available in more than one million stores in approximately 160
countries. Based in Middleton, Wisconsin, Spectrum Brands Holdings
generated net sales of approximately $5.01 billion in fiscal 2017. For
more information, visit www.spectrumbrands.com.