Specialty Surfactants Market to Grow Owing to High Demand from Personal Care Segment | Technavio

October 4, 2017

LONDON–(BUSINESS WIRE)–#PaintsandCoatings–According to the latest market study released by Technavio,
the global specialty surfactants market is expected to grow at a CAGR of
more than 5% during the forecast period.

This research report titled ‘Global
Specialty Surfactants Market 2017-2021’ provides an in-depth
analysis of the market in terms of revenue and emerging market trends.
This report also includes an up to date analysis and forecasts for
various market segments and all geographical regions.

This report is available at a USD 1,000 discount for a limited time
only: View
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The market research analysis categorizes the global specialty
surfactants market into five major end-user segments, of which the top
three are discussed in detail below. They are:

Personal care
Household cleaning
Industry and institutional cleaning
Food and beverages
Oil and gas

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Global specialty surfactants market for personal care

Specialty surfactants are used in personal care products such as
cosmetic creams, hand lotions, cleansing creams, shampoo, and shaving
creams. The growth of the personal care market can be attributed to the
growing economy, increasing population and increasing urbanization.
There is also a growing trend for grooming products among the male
population.

According to Chandrakumar Badala Jaganathan, a lead analyst at Technavio
for paints,
coatings, and pigments research, “The organic personal care
market is also growing due to rising concerns about environmental
pollution and the demand for sustainable goods. Bio-surfactants are also
gaining ground as they are less toxic in nature than synthetic
surfactants. Also, it has been recently discovered that rhamnolipid and
some other bio-surfactants have antibiotic, anti-aging, and anti-wrinkle
properties.”

Global specialty surfactants market for household cleaning

Specialty surfactants are used to remove dirt from clothes and household
articles, especially in kitchen and bathrooms. Specialty surfactants
function by breaking down the interface between oil, water, and dirt.
They hold dirt and oil in suspension, which allows easy removal.
Specialty surfactants have the capability of enabling the cleaning
solution to easily wet the applied surface such as dishes, clothes, and
floors. It facilitates the loosening of the soil, and thus, removing it
from the surface.

“The increasing popularity of liquid laundry detergents over powder
detergents has influenced the demand for surfactants. This is because
powder detergents generally use a larger amount of surfactant per wash
load. Moreover, the number of households using washing machines is
increasing. This is reducing the efforts of washing and increasing the
consumption of surfactants,” says Chandrakumar.

Global specialty surfactants market for industry and institutional
cleaning

Specialty surfactants are used for various industrial and institutional
cleaning applications such as cement, asphalt, textiles, and leather. In
industrial and institutional cleaning industries, specialty surfactants
are utilized in the formulation of cleaners for restaurants, hospitals,
schools, office buildings, nursing homes, food processing plants,
general housekeeping, transportation vehicles (planes, cars, trains,
marine), janitorial, and metal treatment and cleaning.

The cleaning products for this segment include floor care and carpet
cleaners, general purpose cleaners, disinfectants and sanitizers,
hard-surface cleaners, laundry detergents, and hand cleaners. Most
commonly used surfactants in this segment include linear alkylbenzene
sulfonate, alkylphenol ethoxylates, alcohol ethoxylates, and biocidal
quats.

The top vendors highlighted by Technavio’s market research analysts in
this report are:

BASF
Evonik Industries
P&G Chemicals
Stepan Company
The Dow Chemical Company

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