Southeastern Grocers to Introduce New Loyalty Program

Grocer to launch new rewards program summer 2018

JACKSONVILLE, Fla.–(BUSINESS WIRE)–Today, Southeastern Grocers, parent company of BI-LO, Fresco y Más,
Harveys Supermarket and Winn-Dixie stores, announced that they are
saying goodbye to Plenti and will begin providing customers with rewards
from an old friend.

This summer, Southeastern Grocers will introduce a new loyalty program,
SE Grocers rewards, which will allow customers to redeem points on
groceries and fuel at participating Shell or other select fuel stations.

Anthony Hucker, President and CEO of Southeastern Grocers said,
“We are committed to providing a loyalty program for our customers and
associates that will best meet their everyday needs. We have listened
loudly to our customers about all of the things they value with our
current rewards program and how we can make our next loyalty program
even better. We are excited to announce that our customers will soon be
able to redeem rewards for savings on fuel at participating Shell or
other select fuel stations and on groceries through the SE Grocers
rewards loyalty program.

"We will take every step to ensure this transition is clear, smooth and
creates quality value and savings for our customers and associates where
it matters most – food for their families and fuel for their vehicles.”

Customers can continue to earn Plenti points in BI-LO, Fresco y Más,
Harveys Supermarket and Winn-Dixie grocery stores through July 10, 2018
and the unredeemed points value earned in stores will be issued to the
SE Grocers rewards program when the new program is launched. Customers
must be fully registered in order to use points now or take the points
value to the new SE Grocers rewards program. To ensure an easy and
seamless transition, customers can visit bi-lo.com, frescoymas.com,
harveyssupermarkets.com, or winndixie.com to check the status of
enrollment.

Great rewards are coming this summer – welcome back, Shell! For general
questions about the future rewards program, please call 1-866-946-6349.

About Southeastern Grocers

Southeastern Grocers, LLC, (SEG) parent company and home of BI-LO,
Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one
of the largest conventional supermarket companies in the U.S. SEG
grocery stores, liquor stores and in-store pharmacies serve communities
throughout the seven southeastern states of Alabama, Florida, Georgia,
Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Fresco
y Más, Harveys Supermarket and Winn-Dixie are well-known and
well-respected regional brands with deep heritages, strong neighborhood
ties, proud histories of giving back, talented and caring associates and
strong commitments to providing the best possible quality and value to
customers. For more information, visit www.bi-lo.com,
www.frescoymas.com,
www.harveyssupermarkets.com
and www.winndixie.com.

About Excentus

Excentus Corporation, a PDI company, is a leader in loyalty marketing
and technology solutions, specializes in the design, development and
implementation of loyalty programs. Since 2012, Excentus has operated
its own nationwide loyalty program, the Fuel Rewards® program, which has
grown to more than 13 million members and $1 billion in fuel savings.
Excentus offers a full suite of loyalty products and solutions for
national and regional brands, grocery chains, consumer packaged goods
manufacturers, convenience retailers and their customers. For more
information about Excentus’ loyalty marketing and technology solutions,
visit www.excentus.com.

About Shell Oil Company

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global
group of energy and petrochemical companies with operations in more than
70 countries. In the U.S., Shell operates in 50 states and employs more
than 16,000 people working to help tackle the challenges of the new
energy future.

Contacts

Southeastern Grocers, LLC
Kaley Shaffer, 904-612-9441 (cell)
Senior
Manager, Consumer Communications
[email protected]