SmartMark CEO, Juliet Shavit, Talks the Business of Innovation at TIA Connectivity Jam 2017

Shavit leads panel discussion on the business case for innovation
investment

DALLAS–(BUSINESS WIRE)–#BusinessofInnovation—SmartMark
Communications, LLC, a world leader in communications and innovation
strategy, announced today that its CEO, Juliet Shavit, would be leading
a panel at the Telecom
Industry Association (TIA) Connectivity Jam 2017 event in Dallas,
Texas. The panel, titled, “The New Carrier” will take place on June 6,
2017 at 1:30pm.

The panel will focus on how today’s current digital marketplace is
forcing communications service providers to rethink their business
models and the importance of investing in innovation. Shavit has been
widely recognized for her approach to innovation as it pertains to
customer experience and engagement.

“Innovation is only as important as the business case behind it. You can
have the most advanced technologies and innovative applications, but
unless you can build a sound business case for investment that includes
ROI and improved customer experience, then all you have is just another
shiny new toy,” said Shavit.

SmartMark Communications works with businesses globally on helping them
understand customer experience investment and the value of innovation.
By providing council on industry best practices, market competition, and
the latest cutting edge available technologies, SmartMark works with
companies to build and manage robust and rewarding metrics-driven
customer experience programs.

To schedule a meeting with Juliet Shavit at the show, contact Lyndsay
Pocorobba at [email protected].

About SmartMark Communications

For nearly two decades, SmartMark Communications has been a world leader
in strategic communications, helping businesses emerge as leaders in the
industries they perform. Today, SmartMark has expanded its services to
include consumer strategy solutions for businesses looking to improve
their overall customer experience.

With end-to-end communications solutions under one roof including:
public relations, marketing consulting, design and creative, interactive
and web services, and market research, SmartMark remains the ideal
partner for companies looking to take charge of their industries and
lead the way through innovation.

Contacts

SmartMark Communications
Lyndsay Pocorobba, +1-215-504-4272
[email protected]