Royal® Building Products Continues to Innovate with New Trim Product, Conceal™ Column Wraps, at International Builders Show
Also features premium products, Celect® and
Zuri™, and 2018 Exterior Color
Palette of the Year
WOODBRIDGE, Ontario–(BUSINESS WIRE)–Royal® Building Products, a Westlake company, continues its
commitment to quality and innovation in the exterior building products
category with the introduction of its Conceal™ Column Wraps at the 2018
International Builders’ Show. Celect® Cellular Composite
Siding by Royal®, the premier siding and trim solution, as
well as Zuri™ Premium Decking, will be on display.
Royal will also unveil the 2018 Exterior Color Palette of the Year as
well as the introduction of the Cedar Renditions™ by Royal®
Design Series, an aluminum profile that offers a modern,
streamlined presence for residential and light commercial applications.
PRODUCT ANNOUNCEMENTS
Royal introduces ConcealColumn Wraps as part of its Conceal
Trim System. These 100% cellular PVC column wraps feature a unique “clam
shell” design with three pre-assembled sides that surround the existing
post for a seamless appearance. The fourth side is applied to enclose
the entire column.
Backed by a Limited 25-year warranty, Royal’s Conceal Column Wraps are
available in four widths to fit around 4×4, 6×6, 8×8 and 12×12
structural posts, and two standard lengths – 8’6” and 10’. The capitals
and bases are also pre-assembled and come in three distinctive design
series: Traditional, Craftsman and Builder. To ensure the columns are
protected during the installation process, they are wrapped in a
protective film that can later be removed.
Additional new Royal trim and mouldings’ products include:
-
Nickle Gap Shiplap offers interior old world charm with the technology
of cellular PVC to reduce moisture concerns. Its shadow lines provide
a nailing flange to create a finished look without showcasing exposed
fasteners. -
The Conceal Stone Water Table is 100% cellular PVC and is a decorative
solution when transitioning from stone to siding. The slope provides
the projection required to shed water away from the stone.
Celect®
Cellular Composite Siding by Royal®
Celect® Cellular Composite Siding replicates the beauty and
aesthetics of wood while remaining low maintenance and durable on the
home for a lifetime. All of Celect’s profiles – 4" and 7” Clapboard, 8"
Board & Batten and 7” Shake – are available in 15 fade-resistant colors
and feature Royal’s patented interlocking seam design, which enhances
the curb appeal of any home. For the professional, the product is
lightweight and easy to install without the need for special tools.
Zuri Premium Decking combines the natural beauty of exotic hardwood with
the unsurpassed durability and exceptionally low maintenance
requirements of PVC to create a one-of-a-kind outdoor living environment
for the home.
Zuri is also available in grooved boards to offer a truly hidden
fastener application with pre-threaded screws for fast installation.
Available in two options for a finished look with tighter seams between
the boards, Zuri Grooved Boards are offered with a 3/32” spacing or a
3/16” gap. Zuri trimboards are also available grooved.
All of the Zuri products, including Zuri Grooved Boards, are available
in Chestnut, Walnut, Pecan, Brazilia and Weathered Gray, and carry
fade-resistant protection.
Royal Building Products®
and Exterior Portfolio®
Vinyl Siding
Royal
Building Products has added a new Double 5” Cedar Shingle to
its Portsmouth™ Shake and Shingles product line available in
eight colors: Sand, Harvard Slate, White, Pebble Clay, Storm, Toasted
Almond, Cypress and Sterling. In addition, the Portsmouth Shake Single
7” Cedar Shingle is now available in all ColorScapes®
Traditional, Premium and Dark colors.
Likewise, the Exterior
Portfolio® brand has
added a Double 5” Cedar Shingle to its Portsmouth Shake and Shingles
product offering in the following colors: Country Beige, Greystone,
White, Clay, Oceanside, Canyon, Cypress and Driftwood. In addition, its
Single 7” Cedar Shingles are now available in all Smart Styles™
and Smart Styles™ Expressions colors.
Cedar Renditions™
Design Series
The Cedar Renditions Design Series by Royal includes a 6’’ aluminum
profile that offers a modern and streamlined appearance for residential
and light commercial projects. Perfect as accent siding, it provides
exceptional curb appeal without the maintenance or flammability issues
of wood. LEED compliant and 100% recyclable, the Design Series has a
thicker gauge, is available in three distinctive shades of brown, and
perfectly harmonizes with the existing Cedar Renditions product line.
EXTERIOR DESIGN
2018
Exterior Color Palette of the Year
As a design leader in the market, Royal’s 2018 Exterior Color Palette of
the Year features the most on-trend color combinations of 2018 including
Brownstone, Heritage Blue, Harvard Slate, Weathered Gray, Storm and
Sterling. Deeper, richer colors continue to dominate the exterior design
space across the U.S. and Canada with shades of blue being a popular
color choice among homeowners. Royal’s palette of trending colors gives
homeowners peace of mind to mix and match in multiple ways through a
variety of exterior products to create a flawless design.
Design Tools
For those who want to “try it before they buy it,” Royal has five online
design tools to provide contractors and homeowners with the ultimate
exterior home design experience. Each design tool offers all product
lines, profiles and colors, as well as product comparisons, larger
images, expert designers’ top color combinations and preselected color
palettes. The three siding design tools also include good, better and
best trim options as well.
Royal’s online design tools include:
-
HomePlay™
Prime featuring Celect siding and trim -
Zuri
Visualizer featuring Zuri Premium Decking -
Home
Play™ featuring
Royal siding, trim and accessories -
Trim
Visualizer featuring trim options based on the style of home -
Dream
Designer® featuring
Exterior Portfolio products
A comprehensive guide for all things exterior design, LiveAbode
is a Royal Building Products’ online publication that offers the latest
news, trends, tips and style advice for your home. Featuring content
from Royal’s expert designers and regular contributors, LiveAbode is an
unmatched resource for homeowners, designers and contractors throughout
the U.S. and Canada.
About Royal Building Products
Royal
Building Products is a company of Westlake Chemical (NYSE:
WLK). The company manufactures and distributes leading materials for the
home remodeling, building and municipal construction markets. For more
than 40 years, the company’s commitment to quality, innovation and
customer relationships has attracted the loyalty of a growing number of
building professionals, homeowners, architects, engineers and
distributors to its products. With operations throughout Canada and the
United States, Royal Building Products offers the renovation, remodeling
and new construction industries a broad range of innovative products
including siding, trim, accessories, soffit, rainware, mouldings and
decking. Royal Building Products also manufactures pipe and fittings for
the electrical, municipal, irrigation, plumbing and industrial
construction industries. For more information, please visit www.royalbuildingproducts.com.
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Disclaimer:
The information presented is made available solely for general
information purposes. All sales of Royal Building Products’ trim,
mouldings, siding, and other exterior building products are subject to
Royal Building Products’ standard terms and conditions of sale which are
available upon request. Royal Building Products makes no other warranty,
express or implied, including but not limited to any warranty of
merchantability or fitness for particular purpose. Royal Building
Products and the Royal Building Products logo are registered trademarks
of Royal Building Products (USA) Inc.
Contacts
Royal Building Products
Michelle Leitzy, 614.754.3421
Michelle.Leitzy@royalbuildingproducts.com
