Riddell Welcomes Peyton Manning as Strategic Business Partner

Manning to Play Key Business Advisory Role While Helping Serve the
Broader Football Community as Brand Ambassador

ROSEMONT, Ill.–(BUSINESS WIRE)–Today, Riddell, the leader in football innovation and protective
equipment, announced the addition of legendary football player, Peyton
Manning, as a strategic advisor to the business. In addition, Manning
will be Riddell’s first-ever brand ambassador supporting the football
community.

Manning’s new role as strategic advisor to Riddell will encompass
contributions in product development, community and charitable
initiatives, internal programming, and special projects directed by
Riddell executive leadership. One of football’s most renowned players
and advocates, Manning will partner with Riddell to amplify the brand’s
contributions in protective equipment innovation and highlight its
grassroots initiatives like Smarter Football, which enhances the
football experience for those associated with the game.

“Peyton Manning is synonymous with football. His contributions on and
off the field help advance the sport, and benefit athletes at all
levels,” said Dan Arment, President and CEO of Riddell and BRG Sports.

“We are honored that Manning joined Riddell as a business advisor and
brand ambassador as we work together to lead the sport of football to a
stronger future.”

Manning’s association with Riddell began years ago when he wore the
brand’s helmets and shoulder pads throughout his career. The future
Hall-of-Famer was also one of the first NFL players to wear the Riddell
Revolution®, which transformed the development of today’s football
helmets with its research-based design. Manning also selected the
popular Riddell SpeedFlex® helmet for his final NFL season, concluding
in a Super Bowl 50 championship.

“Riddell is one of the most recognizable brands in football and has long
maintained its leadership position through meaningful improvements in
player protection and game-tested innovation,” said Manning. “Riddell is
also doing great work to educate the football community about new
protective technology, the importance of proper equipment management,
and coordinating initiatives that make new gear available to football
programs in need. I’m appreciative of the opportunity to invest in the
company and join #TeamRiddell to help reinforce the brand’s efforts in
advancing the sport I love and believe in.”

Manning’s business acumen and strong connection to the game make him an
ideal partner to work with Riddell in its ongoing commitment to product
development and good for the game initiatives.

Arment continued, “It’s a transformational period in Riddell’s history
as we deliver on our aggressive product roadmap packed with
game-changing innovation. Riddell’s ambitious plans to further our head
protection leadership will benefit from Manning’s intuitive knowledge of
the game. He will also help us deepen our relationships with key
industry partners and organizations focused on growing and improving the
sport.”

About Peyton Manning

From being chosen by the Indianapolis Colts as the number one overall
pick in the 1998 NFL Draft through his retirement after helping the
Denver Broncos win Super Bowl 50, Peyton Manning scorched the NFL record
books and distinguished himself as arguably the best quarterback of his
generation. Manning revolutionized the game with his talent and football
IQ and made his unmatched leadership and quality of character his
trademark. His many on-field achievements throughout his 18 NFL seasons
include:

• Super Bowl Champion (XLI, 50)
• Super Bowl MVP (XLI)
• NFL-record 5 MVP awards (2003, 2004, 2008, 2009, 2013)
• 14 Pro Bowl selections (1999-2000, 2002-2010, 2012-2014)
• 7 first-team All-Pro selection (2003-2005, 2008, 2009, 2012, 2013)
• Sports Illustrated Sportsman of the Year (2013)
• Walter Payton Man of the Year (2005)
• NFL Career record holder in wins (200)
• NFL Career record holder in passing yards (71,940)
• NFL Career record holder in touchdown passes (539)
• NFL Single-season record holder in touchdown passes (55)
• NFL Single-season record holder in passing yards (5,477)

This legacy built upon his impressive collegiate career. In his senior
season, he led Tennessee to an SEC Championship, earned All-America
honors and was given the Sullivan Award as the nation’s top amateur
athlete as determined by a combination of traits including character,
leadership and athletic ability.

A future Hall of Fame quarterback, Manning embodies what it means to be
a professional athlete in today’s day and age, making a lasting impact
both on and off the field. He has championed numerous charitable
organizations and foundations to further his positive impact on the
community, including the PeyBack Foundation, which he founded in an
effort to help underprivileged youth in Colorado, Indiana, Louisiana and
Tennessee.

About Riddell

Riddell is a premier designer and developer of football helmets,
protective sports equipment, head impact monitoring technologies,
apparel and related accessories. A recognized leader in helmet
technology and innovation, Riddell is the leading manufacturer of
football helmets and shoulder pads, and a top provider of reconditioning
services (cleaning, repairing, repainting and recertifying existing
equipment). For more information, visit our website at http://www.riddell.com,
like the Riddell Facebook page,
or follow Riddell on Instagram
and Twitter
@RiddellSports.

Contacts

Riddell
Erin Griffin, 224.585.5231
Vice President of Marketing
& Communications
[email protected]