Renewable Energy Market Segmentation – A Case Study on Profiling the Most Profitable Customer Segments

LONDON–(BUSINESS WIRE)–#CompetitiveIntelligence–Infiniti Research, a global market intelligence solutions provider, has
just released their new market
segmentation study on the renewable energy industry. A renowned
renewable energy provider wanted to match their offerings with that of
the competitors and modify pricing to meet the needs of each segment.
The client wanted to recognize the critical segments and implement a
segmentation strategy to distribute services for each specific segment.

According to the strategic intelligence experts at Infiniti,
“Market segmentation is the practice of separating customers into
smaller segments depending on their interests and spending habits.”

The renewable energy industry is witnessing a revolution due to the
growing advances in technology, cost reduction, and the influence of new
financial structures. In spite of the availability of fossil fuels,
organizations in the renewable energy space are capitalizing heavily on
the R&D to meet the rising demands for cost-effective and
environment-friendly energy sources.

Request
a free brochure to see how Infiniti Research’s solutions can
help you.

The solution presented by Infiniti helped the client devise marketing
strategies to target specific and smaller groups. The client was able to
rearrange their marketing campaigns to target and position products
efficiently. Also, the client was able to focus on the most profitable
market segments to maximize their ROI.

This market segmentation solution provided
benefits that helped the client to:

• Create multiple segmentation strategies
• Differentiate the markets based on geography, distribution, and price
• To read more, request
  a free proposal

This market segmentation solution provided
predictive insights on:

• Helping companies address issues pertaining to new emission standards
• Leveraging innovative strategies to boost profits
• To read more, request
  a free proposal

View the complete market segmentation study here:

https://www.infinitiresearch.com/casestudy/renewable-energy-market-segmentation

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 15+ years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.

Contacts

Infiniti Research
Anirban Choudhury
Marketing Consultant
US:
+1 844 778 0600
UK: +44 203 893 3400
[email protected]
https://www.infinitiresearch.com/contact-us