Red Wing Shoe Company Unveils Wall of Honor in Tribute to Skilled Laborers

RED WING, Minn.–(BUSINESS WIRE)–Today, Red Wing Shoe Company unveiled its Wall of Honor, a monument that
features epic stories about skilled laborers and their Red Wing boots,
in the honorees’ own words. The Wall of Honor pays tribute to those who
have handled some of the toughest jobs such as delivering goods and
services across ports and seaways as a U.S. Merchant Marine; installing
the spire atop the Willis Tower in Chicago; and the cleanup at ground
zero after the 9/11 attacks.

Red Wing asked for customer stories in the summer of 2017, and after
receiving nearly 500 submissions, selected 32 to highlight, along with
their boots, on a permanent, physical Wall of Honor at its flagship
store in Red Wing, Minn. In addition, a virtual experience can be found
at http://in.redwingshoes.com/wall-of-honor-2018
where the honorees’ impressive tales – surviving job-site accidents,
repairing public services during dangerous storms or simply getting up
each morning for decades knowing a trusted pair of boots would provide
safety and comfort – are featured.

“We receive thousands of notes every year from workers sharing their Red
Wing stories – and often times their boots – the Wall of Honor was
created to honor these customers,” says Dave Schneider, chief marketing
officer at Red Wing Shoe Company who conceived the Wall of Honor. “Our
customers tell us their Red Wing boots are like tools in their tool
belt. We are touched by the amount of love our brand receives, and it
felt right to provide a space where their stories can live forever,
paying respect to our customers’ boots and the remarkable work they have
accomplished in their communities.”

Since its founding in 1905, Red Wing has focused on providing
purpose-built footwear designed to handle and outlast all kinds of
demanding work without sacrificing comfort. To that end, the Wall of
Honor chronicles work from several industries including
commercial and residential construction, energy, manufacturing and
public services.

Submissions are open for the 2019 Wall of Honor at http://in.redwingshoes.com/wall-of-honor-2018.

About Red Wing Shoe Company

Red Wing Shoe Company, Inc. is a global leader in the design, production
and distribution of work, safety and lifestyle footwear and work
apparel. Established in 1905 in Red Wing, Minn., today the
privately-held company’s family of brands includes Red Wing®, the
premium choice for purpose-built work footwear, workwear and accessories
including a collection of Heritage styles created for any occasion;
Irish Setter®, the footwear brand of choice for hunters and workers who
want uncompromising quality and technological innovation; Vasque®, a
pioneer of performance hiking footwear; WORX™, a trusted brand for the
industrial safety footwear market; and S.B. Foot Tanning Company, one of
the largest U.S. producers of fine tanned leather for footwear and
leather goods. Its brands are distributed to more than 110 countries in
an immersive multi-channel environment of 500+ Red Wing retail stores,
third-party partners, and owned e-commerce platforms. The Red Wing Shoe
Company employs more than 2,000 employees worldwide and operates two
U.S. manufacturing facilities in Red Wing and Potosi, Mo. For more
information, please visit redwingshoes.com, facebook.com/RedWingShoes or
follow @RedWingShoes.

Contacts

for Red Wing Shoe Company
Kohnstamm Communications
Luke
Gillespie, 651-228-9141
[email protected]