PURE Bioscience Receives Initial Orders from Leading Foodservice Distributor for PURE® Hard Surface Food Transport Sanitization Solution

Order Marks Second Food Transportation Application for New
SDC-Based Antimicrobial Solution

SAN DIEGO–(BUSINESS WIRE)–$PURE #PURE–PURE Bioscience, Inc. (OTCQB:
PURE), creator of the patented, non-toxic silver dihydrogen citrate (SDC)
antimicrobial, announced today that a leading foodservice distributor
has placed initial orders for PURE® Hard Surface disinfectant to be used
as a new, more effective, time-efficient transportation sanitization
solution on trucks and trailers transporting food.

Food transport sanitization is a new $50M+ US market for PURE. The
distributor expects to use the PHS solution system wide as their new
standard operating procedure. Fully deployed system wide, this customer
represents approximately $3M+ in annual revenue potential to PURE.

PURE
Genius Truck Sanitization

In PURE’s proprietary solution, EPA registered PURE Hard Surface is
spray applied with a proprietary application method inside truck
trailers that transport food to quickly eliminate microorganisms,
preventing cross contamination. Results of extensive testing with this
customer demonstrated a rapid 5+ Log (100,000 CFU) reduction in
pathogens with full coverage application in compliance with the new FSMA
(Food Safety Modernization Act) rule.

In addition to a 5+ Log pathogen reduction, benefits of the PURE
transportation solution include:

• Faster sanitization, reduces trailer turn-around time to :15 minutes
  vs. 2 hours
• Provides 24-hour residual protection
• Labor productivity savings + reduced water usage
• Full coverage – refrigeration unit & air duct treated every time
• Non-corrosive, odorless and non-caustic; mitigates bacterial resistance
  

Hank
R. Lambert, Chief Executive Officer, said, “We are thrilled by the
rapid acceptance of our new food transportation solution by one of North
America’s largest foodservice distributors. Our ability to offer
carriers and distributors user-friendly trailer disinfection with
significant labor savings, while minimizing downtime, are important
bottom line differentiators. We anticipate follow-on orders from this
distributor later in calendar Q1. We are also in advanced discussions
with other food transport companies, and look forward to building this
new market for PURE.”

In December, PURE announced it had received its first food
transportation industry order from iGPS
Logistics, the leading plastic pallet pooling service provider in
North America.

About PURE Bioscience, Inc.

PURE Bioscience, Inc. is focused on developing and commercializing our
proprietary antimicrobial products primarily in the food safety arena —
providing solutions to the health and environmental challenges of
pathogen and hygienic control. Our technology platform is based on
patented stabilized ionic silver, and our initial products contain
silver dihydrogen citrate, or SDC. SDC is a broad-spectrum, non-toxic
antimicrobial agent, which offers 24-hour residual protection and
formulates well with other compounds. As a platform technology, SDC is
distinguished from existing products in the marketplace because of its
superior efficacy, reduced toxicity and it mitigates bacterial
resistance. PURE is headquartered in El Cajon, California (San Diego
metropolitan area). Additional information on PURE is available at www.purebio.com.

Forward-looking Statements

Any statements contained in this press release that do not describe
historical facts may constitute forward-looking statements as that term
is defined in the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and uncertainties
that could cause our actual results to differ materially from any
forward-looking statements. Factors that could cause or contribute to
such differences include, but are not limited to, the Company’s failure
to implement or otherwise achieve the benefits of its proposed business
initiatives and plans; acceptance of the Company's current and future
products and services in the marketplace, including the Company’s
ability to convert successful evaluations and tests for PURE Control
into customer orders and customers continuing to place product orders as
expected and to expand their use of the Company’s products; the ability
of the Company to develop effective new products and receive required
regulatory approvals for such products, including the required data and
regulatory approvals required to use its SDC-based technology as a
direct food contact processing aid in raw meat processing and to expand
its use in OLR poultry processing; competitive factors, including
customer acceptance of the Company’s SDC-based products that are
typically more expensive than existing treatment chemicals; dependence
upon third-party vendors, including to manufacture its products; and
other risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission (the SEC), including its Form 10-K
for the fiscal year ended July 31, 2017 and Form 10-Q for the first
fiscal quarter ended October 31, 2017. You should not place undue
reliance on these forward-looking statements, which speak only as of the
date of this press release. By making these forward-looking statements,
the Company undertakes no obligation to update these statements for
revisions or changes after the date of this release.

Contacts

PURE Bioscience, Inc.
Hank Lambert, CEO
619-596-8600 ext.103
[email protected]
or
Bibicoff
+ MacInnis, Inc.
Terri MacInnis, VP of IR
818-379-8500
[email protected]
or
Redwood
Investment Group
Tom Hemingway
714-978-4425
[email protected]