PPG Launches Best-in-Class Virtual Room Painter Tool Across Popular Paint Brands
Love your future paint color: Without lifting a brush, see what your
home will look like
CRANBERRY TOWNSHIP, Pa.–(BUSINESS WIRE)–Let’s face it: Selecting a paint color can be overwhelming. With
thousands of options, it can be tough to imagine what a particular color
will look like on your walls or on your house. PPG is here to help.
Today, PPG (NYSE: PPG), a global leader in paint and color innovation,
announced the launch of a new virtual room painter tool that enables
anyone searching for the perfect color to try paint colors and palettes
without visiting a paint store or lifting a brush. Powered by
proprietary technology and created by PPG’s award-winning developers,
the tool provides a realistic color preview and is now available for
popular PPG brands including the GLIDDEN®,
OLYMPIC®
and PPG
PAINTS™ and PITTSBURGH
PAINTS & STAINS® lines.
“There are a number of digital paint color tools available now, but none
offers quite the ease of use and realistic color accuracy of the new PPG
virtual room painter,” said Scott Holman, PPG senior information
technology (IT) manager. “PPG was among the first companies to launch a
virtual room painter tool, and now we are thrilled to roll out a
next-generation version that is easier to use and offers even better
color application to help consumers find inspiration and accomplish
their upcoming painting projects.”
Users can test colors faster thanks to intuitive “edge-detect”
functionality, which quickly and automatically finds and maps the ends
of a wall within a photo. So long to the days of using tools to draw
lines or to select specific surfaces in photos to colorize them. Once
users select their color choices, they simply touch or click onto their
photo for quick digital painting. The tool also provides an edit
function to give users exact precision.
“Color is a prevalent aspect of a home’s personality. No one should just
live with the color on their walls – they should love it,” said Dee
Schlotter, PPG senior color marketing manager. “At PPG, we know color
selection. Our tools help simplify users’ color selection, carefully
narrowing to the right color offering through customer and project
profiles. We understand the importance of color as part of a home update
project and paint purchase, and PPG developers were driven by this
concept as they designed the tool.”
The first digital tool of its kind, it offers a number of enhanced
features including:
-
One-stop shop – A separate app is no longer required to select
and try paint colors. The tool can be used directly from the paint
brands’ websites on a mobile device or computer. -
Realistic visualization – When using a personal
photo, the tool’s advanced technology takes into account
characteristics of a room such as lighting conditions for accurate
color visualization. -
Color options in a click – It’s simple to upload a photo of
your home or try PPG’s inspiration room photos to try color options.
To test colors, users can select from color families and curated color
palettes, search for specific color names, or upload a photo that
inspires them to bring colors from the photo to their walls. -
Gather input from family and friends – Do you want to get
others’ opinions on your color selections? Request input from friends
by clicking on email, Facebook or Pinterest sharing icons within the
tool. -
Save, then paint – Once users find a color they love, it’s easy
to save the project by simply entering an email address – there is no
need to create an account to access a project at a later time. Users
also receive an email with their favorite paint color choices and a
colorized room image for future reference when purchasing paint. -
Buy online, get samples or find a store – After selecting your
paint colors, the virtual room painter tool will help you locate and
purchase your next dream color.
To access and try the tool, visit the websites of PPG’s popular brands.
To find paint products for upcoming spring projects, find PPG brands
available at the following locations:
-
Glidden
paint available at THE HOME DEPOT®, WALMART®
and independent retailers -
Olympic
paints available at LOWE’S® stores -
PPG
Paints products available at PPG Paints stores
and independent retailers -
Pittsburgh
Paints & Stains products available at MENARDS®
stores
The technology behind the new PPG virtual room painter tool also will be
available through more than 30 PPG consumer paint brands globally in the
coming months.
PPG’s architectural coatings business in the U.S. and Canada is an
industry leader in residential and commercial coatings, delivering the
latest technologies and operational advancements through its strong
portfolio of brands. It manufactures and sells interior and exterior
paints, stains, caulks, repair products, adhesives and sealants for
homeowners and professionals. Its distribution network includes more
than 15,000 touchpoints through company-owned stores, independent dealer
locations and all major home improvement centers across the U.S. and
Canada. Visit ppg.com/ac
for more information.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints,
coatings and materials that our customers have trusted for more than 130
years. Through dedication and creativity, we solve our customers’
biggest challenges, collaborating closely to find the right path
forward. With headquarters in Pittsburgh, we operate and innovate in
more than 70 countries and reported net sales of $14.8 billion in 2016.
We serve customers in construction, consumer products, industrial and
transportation markets and aftermarkets. To learn more, visit www.ppg.com.
PPG Paints and We protect and beautify the world are
trademarks and the PPG Logo is a registered trademark of PPG
Industries Ohio, Inc.
Glidden is a registered trademark of
the PPG Group of Companies.
Olympic is a trademark of PPG
Architectural Finishes, Inc.
The Home Depot is a registered
trademark of Homer TLC, Inc., and is used under license.
Lowe’s is
a registered trademark of LF, LLC.
Walmart is a registered
trademark of Wal-Mart Stores, Inc.
Pittsburgh Paints & Stains
is a registered trademarks of PPG Architectural Finishes, Inc.
The Menards®
mark appears by permission from Menard, Inc. The Menards®
mark is a federally registered trademark of Menard, Inc. Unauthorized
use of this mark is illegal.
Contacts
PPG Media Contacts:
Greta Edgar, 724-742-5699
Architectural
Coatings
[email protected]
or
Katie
Kirkpatrick, 724-742-5352
Architectural Coatings
[email protected]
www.ppgac.com