PITTSBURGH PAINTS & STAINS Brand Names 2018 Color of the Year: Blackhearth

A unique twist on a classic shade creates a modern staple

CRANBERRY TOWNSHIP, Pa.–(BUSINESS WIRE)–Decorate your home in simple sophistication this year with the
PITTSBURGH PAINTS & STAINS^® brand’s 2018 Color of the
Year: Blackhearth (MEN7080-6). A statement-making paint color, this
unique black with undertones of purple offers comfort and a quiet
retreat from life’s hustle and constant connectivity, a luxury that many
consumers crave.

“Right now, many consumers want to ensure their styles and voices aren’t
fading to the back, and Blackhearth provides the perfect opportunity to
make a statement in the home,” said Misty Yeomans, color marketing
manager, Pittsburgh Paints & Stains brand. “Its deep tones
provide a sense of security that consumers are looking for in their
day-to-day life. Subtle hints of gray and purple allow for a captivating
look that can transform any space.”

Similar to a black dress, the elegance of Blackhearth makes it a
versatile color that can pair with almost anything and transform a room
to suit any mood, making it a staple in the Pittsburgh Paints & Stains
2018 color trends palette. The palette emphasizes authentic and charming
color combinations, primarily featuring rustic, vintage colors such as
Peppered Pecan, a comforting cocoa tone; Spicy Mustard, a darkened
yellow and Chili Pepper, a softened coral. By pairing Blackhearth with
any one of these colors, a home’s palette can emulate a spirit that’s
easy-going and unpretentious. For a simpler palette that lets décor
elements take center stage, pair it with classic neutrals such as
Moonlit Snow, a fresh white; Chalky Blue, a calming blue; and Silver
Dollar, a comforting grey. The palette offers a number of color
combinations that allow Blackhearth to be the lead character in your
home, or take a supporting role.

“We’re finding that consumers want to express their individuality
through the experiences they have, while keeping their home and
belongings minimalist and clean. Blackhearth perfectly reflects this
mentality, as it provides a clean backdrop for a home and its décor,”
added Yeomans. “Black is a classic for a reason – it looks good on
everyone, everything and everywhere. Pairing Blackhearth with un-fussy
colors makes this trend not only accessible, but irreplaceable.”

The Pittsburgh Paints & Stains PARAMOUNT™ line offers
advanced one-coat protection for colors such as Blackhearth, which are
found in the Paramount palette. Last year, the Pittsburgh
Paints & Stains brand announced its launch of the new PARAMOUNT™
super premium line of interior and exterior paints, as well as a Paramount
exterior stain line, available exclusively at MENARDS^®
stores. Backed by global coatings company PPG, these innovative products
marry technology, strength and style to offer the most advanced
protection and beautiful, lasting color.

To try Blackhearth in the home before even lifting a brush, consumers
can now utilize the new Pittsburgh
Paints & Stains virtual room painter tool. Powered by
proprietary technology, the online tool allows users to simply touch or
click onto their photo for quick digital painting. Now, consumers can
realistically view any color in a photo of their own room, browse color
inspiration and locate a store closest to them to begin painting with
their dream color.

With over 100 years in the business, the Pittsburgh Paints and Stains
brand is dedicated to providing quality paint to DIY-ers throughout the
country. The Pittsburgh Paints and Stains brand benefits from
PPG’s global coatings experience and expertise. Pittsburgh Paints and
Stains products are available exclusively at Menards stores.
To learn more about the brand, visit www.pittsburghpaintsandstains.com.
To find the Pittsburgh Paints and Stains brand at a location near
you, visit www.pittsburghpaintsandstains.com/menards-locations.

PPG’s architectural coatings business in the U.S. and Canada is an
industry leader in residential and commercial coatings, delivering the
latest technologies and operational advancements through its strong
portfolio of brands. It manufactures and sells interior and exterior
paints, stains, caulks, repair products, adhesives and sealants for
homeowners and professionals. Its distribution network includes more
than 15,000 touchpoints through company-owned stores, independent dealer
locations and all major home improvement centers across the U.S. and
Canada. Visit ppg.com/ac
for more information.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

At PPG (NYSE:PPG), we work every day to develop and deliver the paints,
coatings and materials that our customers have trusted for more than 130
years. Through dedication and creativity, we solve our customers’
biggest challenges, collaborating closely to find the right path
forward. With headquarters in Pittsburgh, we operate and innovate in
more than 70 countries and reported net sales of $14.8 billion in 2016.
We serve customers in construction, consumer products, industrial and
transportation markets and aftermarkets. To learn more, visit www.ppg.com.

The PPG Logo is a registered trademark and We protect and
beautify the world is a trademark of PPG Industries Ohio, Inc.
Pittsburgh
Paints & Stains is a registered trademark and Paramount is
a trademark of PPG Architectural Finishes, Inc.
Menards is a
registered trademark of Menard, Inc.

Contacts

PPG Media Contacts:
Architectural Coatings
Greta Edgar,
724-742-5699
[email protected]
or
Architectural
Coatings
Katie Kirkpatrick, 724-742-5352
[email protected]
www.ppg.com/AC