PatientPop Survey Reveals Majority of Healthcare Providers DonÔÇÖt Know How to Affect Online Reputation

The nationwide survey finds providers feel a strong reputation is
important, but receive few reviews from patients.

SANTA MONICA, Calif.–(BUSINESS WIRE)–#healthcare—PatientPop,
the leader in practice growth technology, today released its 2018
Healthcare Providers Survey Report: Online Reputation Management.
The nationwide survey of medical and dental professionals sheds new
light on the evolving challenges, practices, and opportunities
surrounding reputation management, including oversight of patient
feedback, online reviews, and practice website testimonials.

The survey report shows more than three-quarters of healthcare providers
(80.3 percent) feel maintaining a strong online reputation is extremely
or very important; however, the majority do not know or arenÔÇÖt sure how
to positively affect their own practice reputation.

Furthermore, most providers receive reviews from very few patients. In
fact, 71.3 percent receive reviews from 5 percent or fewer of their
patients, suggesting the methods theyÔÇÖre using to ask for reviews ÔÇö if
theyÔÇÖre asking at all ÔÇö are not efficient.

These findings are significant because online reputation plays a pivotal
role in a providerÔÇÖs ability to grow their practice.

ÔÇ£A well-managed online reputation has a significant influence on
patients choosing a provider,ÔÇØ said Luke Kervin, PatientPop Co-Founder
and Co-CEO. ÔÇ£It also optimizes a providerÔÇÖs prominence in search
results. Providers with great reviews, a well-rounded online presence,
and exceptional service stand out, and will see patients gravitate to
their practice. The survey results confirm healthcare providers
currently arenÔÇÖt doing enough to manage their online reputations.ÔÇØ

Promisingly, nearly half of healthcare providers surveyed are devoting
more resources to managing their online reputation in 2018, and more
than one-third of this group will increase their resources by up to 25
percent.

Other Key Online Reputation Management Findings

The report addresses several additional aspects of online reputation
management. Other key findings include:

• Most providers fail to address negative reviews. Nearly 88
  percent of respondents have at least some level of concern about
  receiving negative reviews, and nearly two-thirds (62.4 percent) say a
  patient has posted a negative review about their practice. Yet only
  18.4 percent of providers have a process in place to follow up with
  patients who post a negative review.
• Providers are choosing outdated methods to manage online
  reputation. Most providers either use solutions that address only
  one aspect of reputation, or juggle several vendors at once, a
  strategy that demands additional staff time and budget. A holistic
  approach to reputation management, and practice growth in general, is
  still not widely realized.
• Office staff often carry the burden of online reputation tasks. More
  than 44 percent of practices with reputation management plans said
  they will ask current staff to spend more time on reputation-related
  tasks. This is despite high levels of burnout that support staff
  already suffer.

To download a copy of the 2018 Healthcare Providers Survey Report:
Online Reputation Management, visit https://info.patientpop.com/reputation-survey-results/.

About the Survey

In March and April 2018, 200 medical and dental professionals with
responsibilities for online reputation management of a practice
participated in a 30-question survey designed to identify current trends
and insights about tactics related to online reputation and its impact
on business success.

Participants came from a broad range of practice types, sizes,
geographies, and job titles, from physicians in large cities, to
specialty practice managers in rural towns. Questions were answered
through an online survey, and the responses were collected by a third
party.

PatientPop offered an incentive to qualified respondents in the form of
a charitable donation to of $50 to Doctors Without Borders, a non-profit
organization that helps treat people worldwide where the need is
greatest, delivering emergency medical aid to people affected by
conflict, epidemics, disasters, or exclusion from healthcare.

About PatientPop

PatientPop is the only complete practice growth solution that empowers
healthcare providers to thrive in the digital age. By enhancing and
automating each touchpoint in the patient journey ÔÇö from first
impression online to digital booking to post-appointment follow-up ÔÇö
PatientPop makes it easy for healthcare providers to attract more
patients, manage online reputation, modernize the patient experience,
and automate the front office. For more information, visit www.patientpop.com.

Contacts

PatientPop
Lisa Christy, 424-361-7692
[email protected]