OLYMPIC Paint by PPG Unveils Black Magic as 2018 Color of the Year

Dramatic hue suggests glamour, security in ever-changing world

CRANBERRY TOWNSHIP, Pa.–(BUSINESS WIRE)–This coming year, envelop your home in a color that embodies glamour and
strength: Black Magic (OL116), the OLYMPIC^® paint brand’s
2018 Color of the Year. A statement piece for your walls, this color is
a classic that neighbors and guests won’t soon forget.

“In past years, consumers have gravitated toward open, airy spaces that
are thought to leave room for exposure,” said Dee Schlotter, PPG senior
color marketing manager, Olympic paint. “However, in the current
day, consumers often feel uneasy, restless or like their privacy is
being invaded, so they crave deep, comforting colors that offer a
welcomed escape from the chaos of daily life. Olympic paint’s
Black Magic perfectly satisfies consumers’ desire for privacy.”

An often-misunderstood neutral, Black Magic offers the perfect
juxtaposition against trending grays, such as Olympic paint
colors Flagstone and Fog; soft, blush pinks such as Flamingo Peach; or
warm whites such as China White. The color’s substantial nature brings
an airy and soft space down to Earth, and it highlights a perfect mix of
masculine and feminine. Used on a home’s exterior window trim, Black
Magic can create a picture-frame effect to showcase your home. The deep
hue also flawlessly complements wooden and distressed-wood home
elements. Consumers can seamlessly pair Black Magic with wooden
structures such as decks, patios or pergolas, using Black Oak
semi-transparent and Wenge semi-solid colors of Olympic stain. To
extend the indoor living space to the outdoors, use Olympic stain
in semi-transparent Cinder color, a dark and weathered gray, or in
solid-color Ebony, a black-blue stain.

“According to a common design rule, every space should incorporate black
in some way. Black Magic can easily make a statement in any home on a
front door, window trim, kitchen cabinets, exposed shelving or even
sliding barn doors. It works especially beautifully in a dining room
with a bold light fixture,” Schlotter said.

The Olympic paint brand’s 2018 Color of the Year was chosen by
global PPG color experts, who analyze societal trends, current events,
runway styles and more to determine the hottest colors for the upcoming
year.

Often reflective of intellect, independence and timeless sophistication,
black paint can be integrated easily into existing décor. To try Black
Magic or any of the more than 1,000 Olympic paint colors on your
walls, use the brand’s new online virtual
room painter tool before visiting a LOWE’S^® store or
lifting a brush. The new tool offers advanced technology to help
consumers test any color in images of their own spaces, browse designer
color collections, and more.

Find Black Magic, other colors and a full range of Olympic paint
and stain products at Lowe’s stores across the U.S. and at www.olympic.com.

PPG’s architectural coatings business in the U.S. and Canada is an
industry leader in residential and commercial coatings, delivering the
latest technologies and operational advancements through its strong
portfolio of brands. It manufactures and sells interior and exterior
paints, stains, caulks, repair products, adhesives and sealants for
homeowners and professionals. Its distribution network includes more
than 15,000 touchpoints through company-owned stores, independent dealer
locations and all major home improvement centers across the U.S. and
Canada. Visit ppg.com/ac
for more information.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

At PPG (NYSE:PPG), we work every day to develop and deliver the paints,
coatings and materials that our customers have trusted for more than 130
years. Through dedication and creativity, we solve our customers’
biggest challenges, collaborating closely to find the right path
forward. With headquarters in Pittsburgh, we operate and innovate in
more than 70 countries and reported net sales of $14.8 billion in 2016.
We serve customers in construction, consumer products, industrial and
transportation markets and aftermarkets. To learn more, visit www.ppg.com.

We protect and beautify the world is a trademark and the PPG
Logo is a registered trademark of PPG Industries Ohio, Inc.
Olympic
is a registered trademark of PPG Architectural Finishes, Inc.
Lowe’s
is a registered trademark of LF, LLC.

Contacts

PPG Media Contacts:
Architectural Coatings
Greta Edgar,
724-742-5699
edgar@ppg.com
or
Architectural
Coatings
Katie Kirkpatrick, 724-742-5352
katie.kirkpatrick@ppg.com
www.ppg.com/AC