New Website Educates Consumers about the Amount of Lead in Their Drinking Water

KnowYourWater.com Uses the Largest Collection of U.S. Water Quality
Data Ever Assembled to Help Users Learn About Possible Contaminants in
Their Water

MARLBOROUGH, Mass.–(BUSINESS WIRE)–PUR Water Filtration, a Helen of Troy Limited (NASDAQ, NM: HELE)
business, announced today the launch of KnowYourWater.com, the nation’s
first and only free educational website featuring the largest collection
of U.S. water quality data ever assembled. The new website includes data
from more than 148,000 public water systems and tracks more than 100
unique contaminants from official Environmental Protection Agency (EPA)
and water quality reports from local municipalities.

“We use tap water every day, for multiple reasons, without knowing
what’s in it,” said Deb Mudway, Marketing Vice President, Helen of Troy
Home. “That’s why we created KnowYourWater.com – a simple, easy-to-use
site that helps consumers learn about the possible contaminants in their
water in a transparent and easy to understand format.”

The user-friendly, interactive site utilizes animation and engaging
graphics to take visitors on the journey of water from the local water
treatment facility to their tap. Users also receive individualized
reports about the lead and contaminant levels in their water, as well as
source and treatment information. The site is optimized for all screens,
including smartphones and tablets.

“Whether you live in a city like Portland or New York, with lead
averages of more than 11 parts per billion or somewhere like Hartford or
Tampa, that average less than .34 parts per billion, we’re all
susceptible to contamination in our water,” adds Mudway. “Using a
point-of-use water filtration system right on your faucet is an
effective way to significantly reduce the contaminants with most of your
water use. PUR’s faucet filtration products are certified by NSF and the
WQA to reduce over 70 contaminants including 99 percent of lead, 96
percent of mercury and 92 percent of certain pesticides, more than any
other brand.” 1

KnowYourWater.com visitors can type in any address to learn about lead
levels in their own city or other parts of the country. To illustrate
this, PUR queried its extensive database to determine which U.S. cities
on average had the worst and best tap water, based on reported lead
levels. The following is a list of the nation’s best and worst tap water
cities.

Best Tap Water Cities: Hartford, CT; Tampa, FL; Newport, VA;
Fayetteville, NC; Portsmouth, VA; Battle Creek, MI; Nashville, TN;
Dallas, TX; Minneapolis, MN; St. Louis, MO; Albuquerque, NM; Greensboro,
NC; Jacksonville, FL; and Santa Fe, NM

Worst Tap Water Cities: Portland, OR; New York, NY; Pittsburgh,
PA; Denver, CO; Akron, OH; Chicago, IL; York, PA; Milwaukee, WI; New
Orleans, LA; and Boston, MA 2

For more information on local water quality in cities throughout the
country, visit KnowYourWater.com.

About PUR:

Marketed by the Health and Home division of Helen of Troy Limited
(NASDAQ, NM: HELE), PUR® is a leading brand in the at-home water
filtration category for faucet water filters, water pitchers and
dispensers, replacement filters, and refrigerator filters. MAXION®
Filter Technology is PUR’s commitment to superior filtration performance
and innovation, by using activated carbon and ion exchange to reduce
more contaminants than any other brand. Certified by NSF International
and the Water Quality Association for their contamination reduction,
PUR’s filtration systems were the first to claim reduction of trace
levels of pharmaceuticals identified in U.S. tap water. PUR’s water
faucet filters are certified to reduce over 70 contaminants including
99% of lead, 96% of mercury and 92% of certain pesticides while their
water filter pitchers and dispensers are certified to reduce 96% of
mercury and 95% of certain industrial pollutants.

For more information about PUR water filtration or PUR’s MAXION® Filter
Technology, visit PUR.com
or Facebook.com/PUR.
To learn about the water quality where you live visit KnowYourWater.com.

About Helen of Troy Limited:

Helen of Troy Limited is a leading global consumer products company
offering creative solutions for its customers through a strong portfolio
of well-recognized and widely-trusted brands, including OXO®, Hydro
Flask®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®; Revlon®, Pro Beauty
Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, and Bed
Head ®. All trademarks herein belong to Helen of Troy Limited (or its
affiliates) and/or are used under license from their respective
licensors. For more information about Helen of Troy Limited, please
visit http://www.hotus.com/.

For more information about Helen of Troy, please visit http://www.hotus.com/.

1 As 10/11/16. NSF Certification comparison valid for faucet
mount and pour-through filters

2 Lead levels are based on weighted averages reported to the
Environmental Protection Agency (EPA) and local water municipalities
water quality reports from 2013-2017 from cities that had detectable
lead levels and that were listed within Nielsen’s 2016-2017 Top 50 DMAs.

Contacts

Blue Chip Marketing Worldwide
Amy Ferraro
847.418.8085
[email protected]