Nanocellulose Market to Witness High Demand from Packaging Applications | Technavio

LONDON–(BUSINESS WIRE)–#Research–The global
nanocellulose market is expected to grow at a CAGR of close to 30%
during the period 2017-2021, according to a new market research study by Technavio.

The report presents a detailed analysis of the global nanocellulose
market by type (nano-fibrillated cellulose, nano-crystalline cellulose,
and bacterial nanocellulose) and by application (composites, paper
processing, oil and gas, and paints and costings). The report also
determines the geographic breakdown of the market in terms of detailed
analysis and impact, which includes key geographies such as North
America, Europe, APAC, and ROW.

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Market driver: growing demand from packaging applications

Packaging materials are used to pack food and drink, cosmetics,
healthcare, and other consumer goods. They also provide sufficient
barrier against oxygen, water vapor, grease, and microorganisms.
Currently, most of the packaging materials are based on glass, aluminum,
tin, and petroleum-derived synthetic plastics. These materials raise
concerns from both economic and environmental perspectives. When
cellulose packaging materials substitute paper-based packaging, they
deliver benefits such as lightweight and sustainability, which augurs
well for the global nanocellulose
market.

According to Kurva Samba Sivudu, a lead analyst at Technavio for bio-chemicals
and bio-materials research, “The large specific surface areas of
cellulosic nanomaterials enable them to form hydrogen bonds to create a
dense network which provides a high barrier against
contamination. Thus, nano-fibrillate cellulose, nano-crystalline
cellulose, and bacterial nanocellulose are important and useful
materials to produce cellulose-based packaging materials.”

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Market trend: growing use of nanocellulose in the oil and gas industry

Flooding agents are reagents that help in the extraction of oil.
Nanocellulose is considered a green flooding agent and can successfully
replace the current flooding systems for enhancing oil recovery. The
properties of nanocellulose that enhance the oil recovery are high
dispersity, rheology, phase behavior, and its ability to emulsify.
Nanocellulose, due to its high dispersity, forms a series of homogeneous
nanofluids. Nanofluids have proved their viscoelastic properties
and pronounced shear-thinning behavior in the rheological analysis. As
these nanofluids are environment-friendly, they will be used as flooding
agents soon, which will accelerate the nanocellulose
market in the oil and gas industry during the forecast period.

Market challenge: high cost of manufacturing

The nanocellulose market is a capital-intensive market. It involves high
investments at the initial stages. Nanocellulose is used in applications
such as composites and foams for automotive, aerospace, building
construction, and paper and packaging. It is also used in some high-end
applications in the oil and gas, automotive, and aerospace industries.
Adding materials that increase the overall cost of the products of these
industries is not acceptable to manufacturers as it impacts the buying
decision of the consumers. Although the manufacturers of nanocellulose
are constantly trying to develop low-cost manufacturing processes, any
significant change will take time. The high cost of nanocellulose
materials is thus affecting the growth of the global nanocellulose
market.

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Key vendors in the market

• Borregaard
• CelluForce
• Daicel
• NIPPON PAPER INDUSTRIES
• RISE
• Sappi

The global nanocellulose market is highly competitive. The key factors
influencing the competition in this market are price, quality, and
distribution network of the vendors. The manufacturers use several
strategies to maintain their competitive edge in the market to
strengthen and restructure their activities. Manufacturers also try to
upgrade their current technologies by developing new technologies. The
presence of substitute materials and difficulty in processing
nanocellulose in composite materials has led to the complexity of the
market.

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