Mobil 1TM and Stewart-Haas Racing Gear Up for the 2018 NASCAR Season
-
Mobil 1, the “Official Motor Oil of NASCAR®”, will
appear on the hood of all four Stewart-Haas Racing cars for a total of
10 races during the season -
Kevin Harvick returns as the hero for the Mobil 1TM Annual
Protection marketing campaign -
Ahead of the 2018 NASCAR season, ExxonMobil welcomes Aric Almirola to
Stewart-Haas Racing -
Mobil 1 enters its 16th year as the “Official Motor Oil of
NASCAR”
DAYTONA BEACH, Fla.–(BUSINESS WIRE)–Building upon a successful 2017 season on and off the track, ExxonMobil,
on behalf of the Mobil 1 brand, will again sponsor Stewart-Haas Racing
(SHR) with full primaries at various Monster Energy NASCAR Cup Series
races throughout the year. At the same time, ExxonMobil will further
leverage the star power of SHR drivers by bringing back Kevin Harvick as
the face of Mobil 1 Annual Protection motor oil marketing campaign.
Mobil 1, the “Official Motor Oil of NASCAR”, will provide primary
sponsorships across SHR’s four NASCAR Cup Series drivers. Harvick’s No.
4 Ford will carry Mobil 1 branding six times, Clint Bowyer’s No. 14 Ford
will wear Mobil 1 twice, and Kurt Busch’s No. 41 Ford and Aric
Almirola’s No. 10 Ford get one race apiece. Mobil 1 will remain as an
associate sponsor of SHR for the entire 2018 season.
ExxonMobil welcomes Amirola to SHR as he begins his first year with the
team but his seventh full season in the NASCAR Cup Series. Amirola has
one career Cup Series win, a pole and 11 career top-five and 31 top-10
finishes.
The partnership between ExxonMobil and SHR represents a continuation of
on-track successes that has amassed two NASCAR Cup Series championships
(2011 and 2014) and 32 point-paying victories since 2011. In 2017, the
partnership kicked off with a victory by Busch in the season-opening
Daytona 500 and culminated with Harvick contending for the championship
in the finale at Homestead-Miami Speedway. Two wins by Harvick and 52
top-10 finishes among SHR’s entire driver lineup punctuated the
partnership with Mobil 1.
The 2018 season extends the long relationship between both companies and
the goal to win races, engineer new lubricant technologies and test
automotive improvements. Using NASCAR as an on-track laboratory, the
partnership is backed by science and an ambition to provide drivers with
the best possible lubricant technology solutions on and off the track.
“Our relationship with SHR is one of our most important sponsorships,
helping advance our lubricant technologies for drivers,” said Kai
Decker, global motorsports manager at ExxonMobil. “The Mobil 1
engineering team helps SHR win races while continuing to advance the
performance of our lubricants with improved power, fuel mileage, engine
efficiency and reliability. At the same time, the celebrity of Kevin
Harvick gives a recognizable, trusted face to our Mobil 1 Annual
Protection product.”
Later in the racing season, ExxonMobil will debut a new iteration of its
national marketing campaign for Mobil 1 Annual Protection motor oil,
which allows drivers to travel up to 20,000 miles – or one full year –
between oil changes, guaranteed. This year’s campaign will once again
feature a miniature Harvick alongside a new cast of characters and
comical situations.
In addition to its association with SHR, Mobil 1 is entering its 16th
season as the “Official Motor Oil of NASCAR” and remains the world’s
leading synthetic motor oil brand.
About Mobil 1
The world's leading synthetic motor oil brand, Mobil 1™ features
anti-wear technology that provides performance beyond our conventional
motor oils. This technology allows Mobil 1 to meet or exceed the
toughest standards of car builders and to provide exceptional protection
against engine wear, under normal or even some of the most extreme
conditions. Mobil 1 flows quickly in extreme temperatures to protect
critical engine parts and is designed to maximize engine performance and
help extend engine life.
For more information, visit mobiloil.com,
on Twitter @Mobil1
and, on Facebook, www.facebook.com/mobil1.
Mobil and Mobil 1 are registered trademarks of Exxon Mobil Corporation
or one of its subsidiaries.
About Stewart-Haas Racing
Stewart-Haas Racing is the title-winning NASCAR team co-owned by
three-time Monster Energy NASCAR Cup Series champion Tony Stewart and
Gene Haas, founder of Haas Automation – the largest CNC machine tool
builder in North America. The organization fields four entries in the
Monster Energy NASCAR Cup Series – the No. 4 Ford Fusion for Kevin
Harvick, the No. 10 Ford Fusion for Aric Almirola, the No. 14 Ford
Fusion for Clint Bowyer and the No. 41 Ford Fusion for Kurt Busch. The
team also competes in the NASCAR XFINITY Series by fielding a full-time
entry – the No. 00 Ford Mustang for Cole Custer – and one part-time
entry – the No. 98 Ford Mustang. Based in Kannapolis, North Carolina,
Stewart-Haas Racing operates out of a 200,000-square-foot facility with
nearly 370 employees. For more information, please visit us online at www.StewartHaasRacing.com,
on Facebook at www.Facebook.com/StewartHaasRacing,
on Twitter @StewartHaasRcng and on Instagram @StewartHaasRacing.
Contacts
ExxonMobil Media Relations
832-625-4000
or
Weber Shandwick
Sean
Hixson, 314-552-6760
or
True Speed Communication
Mike
Arning, 704-875-3388, ext. 802