Methyl Ester Ethoxylate Market – Top Drivers and Forecasts by Technavio

LONDON–(BUSINESS WIRE)–#ResearchTechnavio
market research analysts forecast the global
methyl ester ethoxylate market
to grow at a CAGR of more than 3%
during the forecast period, according to their latest report.


The market study covers the present scenario and growth prospects of the
global methyl
ester ethoxylate (MEE) market
for 2017-2021. The report also
lists industrial cleaning, domestic cleaning and personal care as the
three major application segments, of which the industrial cleaning
segment dominated with 35% of the market share in 2016.

Ethoxylates are used widely in industrial applications because of their
excellent properties of formulation, high water solubility, low
toxicity, and excellent wetting ability. They are also used as emulsion
stabilizers during the processing of floor polish, emulsion polymers,
and wax because they rapidly dissolve and provide ionic stability to the
emulsion.

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Technavio analysts highlight the following three market drivers that are
contributing to the growth of the global methyl ester ethoxylate market:

  • Increase in demand for MEE in APAC
  • Growth in urban population
  • Increasing use of surfactants

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Increase in demand for MEE in APAC

APAC accounted for the largest share of the global MEE market in 2016.
This can be attributed to the significant increase in demand for
low-rinse detergents in various applications. The increasing popularity
of low-rinse detergents can be credited to the fact that MEEs do not
ionize in solution and have no electrical charge. As a result, MEE is
resistant to hardness and cleans well.

According to Hitesh Bhatia, a lead analyst at Technavio for specialty
chemicals
research, “The market in APAC is expected to grow both
in terms of value and volume. The increase in urban population and
growing awareness among individuals with respect to hygiene in various
countries are factors that will drive the demand for MEE during the
forecast period.”

Growth in urban population

Ongoing economic development in India, Malaysia, Vietnam, China, and
other emerging economies in APAC and other regions such as the Middle
East, Africa, and South America has led to urbanization and increase in
disposable income of consumers, which has led to an increase in their
purchasing power. In addition, changing lifestyle preferences,
population growth, and rapid modernization have contributed to the
rising demand for MEE.

“It is expected that with an increase in the global urban population,
the demand for MEE for use as cleaning agents will increase. This
increase can be attributed to rising awareness regarding hygiene and
infections. The market growth can also be attributed to the increasing
demand for eco-friendly surfactants and low-rise detergents,”
says
Hitesh.

Increasing use of surfactants

One of the key drivers for the ethoxylates market is the increase in
demand for surfactants in developing countries such as India, China,
Malaysia, and Brazil due to the increase in hygiene awareness.
Surfactants are organic compounds that contain both hydrophilic groups
and hydrophobic groups, making them soluble in both water and organic
solvents. Surfactants in which the hydrocarbon is sourced from
biological fats or oils, such as tallow or palm oil, are known as
oleochemicals. Surfactants in which the hydrocarbon is sourced from
petroleum are known as petrochemicals.

The most widely used type of surfactants are anionic surfactants, such
as a linear alkyl benzene sulfonic acid (LAS), and alcohol ethoxy
sulfates (AES), which are used for manufacturing dishwashing detergents,
laundry detergents, and shampoos because of their excellent cleaning
properties.

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