Large Texas Electric Retailers Well-Positioned to Continue Market Dominance

Large electric retailers in the Texas market have above-average brand
trust and loyalty

CAMBRIDGE, Mass.–(BUSINESS WIRE)–Large retail electric providers in the Texas market enjoy
higher-than-average Brand Trust from their business customers, announced
Market Strategies International. These retailers, which serve over half
of the business market, also see strong loyalty from their customers,
showing that investing in brand yields a return in customer retention.

Now in its third year, the 2018 Utility
Trusted Brand & Customer Engagement™: Business, a Cogent
Reports study by Market Strategies International, assesses Texas
businesses’ experience with their retail electric providers and
transmission and distribution utilities. The study provides key insights
and performance trends for businesses’ brand trust, product experience
and service satisfaction with their retailer and electric utility.

The study also shows a strong correlation between businesses’ level of
brand trust in their retailer and their willingness to recommend their
retailer, showing that not only are businesses with high trust much less
likely to switch retailers, but that they’re also more likely to help
retailers acquire new business through word of mouth. Some of the large
providers that rank above average are Ambit Energy, CPL Retail Energy,
Direct Energy, Green Mountain Energy, Reliant Energy and TXU Energy.

“It’s clear from our findings that retail electric providers can create
a competitive advantage by investing in creating strong brand
connections with their business customers,” said Chris Oberle, senior
vice president at Market Strategies International. “We know from our
research that trusted brands create more loyal customers who want to use
more retailer offerings. So, the larger electric providers are in a
position to build financial value by tracking their Brand Trust
performance.”

About Utility Trusted Brand & Customer Engagement: Business

Market Strategies conducted surveys among 10,031 business electric and
combination utility customers of the 60 largest US utility companies
(based on customer counts). Utilities are given equal weight to balance
the influence of each utility’s customers on survey results. Market
Strategies will supply the exact wording of any survey question upon
request.

About Market Strategies International

Market
Strategies International is a leading provider of research and
consulting services to utility management, trusted by the world’s most
successful organizations to help them thrive. We blend primary research
with data from our syndicated, benchmarking and self-funded studies to
provide clients with exceptional research insight that helps solve their
challenges. Our research specialties include brand, communications, CX,
product development and segmentation. Our syndicated products, known as
Cogent Reports, help clients understand the market environment, explore
industry trends and monitor their brand within the competitive
landscape. Founded in 1989, Market Strategies is one of the largest
market research firms in the world. Read Market Strategies’ blog at FreshMR,
and follow us on Facebook,
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and LinkedIn.

Contacts

Market Strategies International
Anne Denz, 617.715.7611
[email protected]