Infiniti Research Analyzes How Digitalization is Improving the Chemicals Industry

LONDON–(BUSINESS WIRE)–#Chemicals–Despite being one of the strongest performers in the global value chain,
the chemicals
industry is very hard to predict. For example, some of the big
players in the market from only a decade ago, have completely lost their
position in the market. The biggest challenge faced by the industry
comes from its conventional way of reaching out to its client base,
therefore, it has become crucial for chemical companies to incorporate
research and development in their sales and marketing strategies.

In its latest analysis, Infiniti
Research highlights some key areas how going digital can improve
the chemicals industry.

View the study: https://www.infinitiresearch.com/thoughts/digital-marketing-latest-disruptor-chemicals-industry

According to Infiniti’s chemical industry analysts, “The digital
transformation of the chemicals industry is a process involving the
adoption of mindsets, skills, and tools, which are driven by technology
and touch every aspect of the business.” By going digital, chemical
companies will gain better market access, improved growth prospects,
offer better customer service and more.

Market Opportunities

The adoption of digitalization in the chemicals industry has opened
avenues of growth in markets which were inaccessible till date. Digital
marketing enables manufacturers to connect with new prospects and turn
them into long-term clients. Starting from raw materials to
end-consumers, digitization makes cross-functional integration of R&D,
marketing, and the sales team quite easy. These changes now make it
possible for organizations to make precise and effective decisions while
having a clear-cut vision and direction.

Request
a free proposal and see how Infiniti’s insights can help you

In addition to this analysis, Infiniti Research recently released their
list of ‘top
three strategies to boost the performance of the chemicals industry’.
After a lackluster growth of 2% in 2016, major players in the chemicals
industry have been struggling to bring profitable expansion to their
businesses. Along with this strategy guide and Infiniti’s customized
chemical industry market intelligence solutions, chemical company
leaders and chemical manufacturers can tackle these concerns to achieve
sustained growth.

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 14 years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.

Contacts

Infiniti Research
Jesse Maida
Media & Marketing Executive
US:
+1 630 333 9501
UK: +44 208 123 1770
www.infinitiresearch.com
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Us