ID Analytics and Acxiom Partner to Improve Risk Assessment and Fight Fraud

Insight from ID Analytics’ ID Network® Helps Acxiom Expand Robust
Risk Mitigation Portfolio

SAN DIEGO & CONWAY, Ark.–(BUSINESS WIRE)–ID
Analytics LLC, a leader in consumer risk management, and Acxiom®
(Nasdaq: ACXM),
the data foundation for the world’s best marketers, today announced a
partnership to help businesses improve risk assessment and fight fraud.
Under the terms of the agreement, Acxiom will expand its risk mitigation
portfolio and promote ID Analytics solutions to their customers. The
insight from ID Analytics’ ID Network® will help Acxiom customers to
better identify fraud risk and verify identities.

ID Analytics uses data from the ID Network, a unique cross-industry
repository of near real-time consumer information, which provides a
comprehensive perspective on identity. Over the last 15 years,
contributions from ID Analytics’ cross-industry client base have built
the ID Network into a powerful repository of consumer information for
fraud detection. This powerful repository includes visibility into a
range of consumer identity data provided for account openings, wireless
applications, new check orders, changes of address and Internet
purchases.

“This partnership extends the value for ID Analytics’ and Acxiom’s
customers,” said Eric Lindeen, vice president, marketing, ID Analytics.
“This is just the first step in our partnership. We see an opportunity
to work even closer with Acxiom in the future to help improve the
predictive nature of our products and provide even more comprehensive
insight into fraud and identity risk mitigation.”

“Our agreement with ID Analytics enables Acxiom to extend ID Analytics
solutions that leverage identity data from wireless, credit card and
other types of accounts previously not available to our customers,” said
Matt Botti, director of risk products at Acxiom. “This additional data
will help us to provide our customers with a more informed and
comprehensive look at the identity of consumers being engaged.”

About ID Analytics LLC

ID Analytics is a leader in consumer risk management with patented
analytics, proven expertise, and real-time insight into consumer
behavior. By combining proprietary data from the ID
Network^®—one of the nation’s largest networks of
cross-industry consumer behavioral data—with advanced science, ID
Analytics provides in-depth visibility into identity risk and
creditworthiness. Every day, many of the largest U.S. companies and
critical government agencies rely on ID Analytics to make risk-based
decisions that enhance revenue, reduce fraud, drive cost savings, and
protect consumers. ID Analytics is a Symantec company. Please visit us
at www.idanalytics.com.

About Acxiom

Acxiom provides the data foundation for the world’s best marketers. We
enable people-based marketing everywhere through a simple, open approach
to connecting systems and data that drives seamless customer experiences
and higher ROI. A leader in identity and ethical data use for more than
48 years, Acxiom helps thousands of clients and partners around the
globe work together to create a world where all marketing is relevant.
Acxiom is a registered trademark of Acxiom Corporation. For more
information about Acxiom, visit Acxiom.com.

ID Analytics and ID Network are registered trademarks of ID Analytics
LLC all other trademarks and registered trademarks are the property of
their respective holders.

Contacts

MSLGROUP for ID Analytics LLC
Jennifer Asaro/Chris Poisson
781.684.0770
[email protected]