Global Sodium Lauryl Ether Sulfate Market – Increasing Consumer Awareness for Health and Hygiene to Boost Growth| Technavio

LONDON–(BUSINESS WIRE)–#Chemicals—Technavio
market research analysts forecast the global
sodium lauryl ether sulfate (SLES) market to grow at a
CAGR of over 5% during the period 2018-2022, according to their
latest report.

This market research report segments the global SLES market by
application (detergents and cleaners, personal care products, and
others) and key regions (the Americas, APAC, and EMEA).

Increased preference for sulfate-free surfactants is a key trend
expected to influence the market during the forecast period. The rising
concern over the toxic effects of synthetic surfactants on humans and
environment has led to a shift in the preference for sulfate-free or
bio-based surfactants as an intermediate ingredient in various end-use
applications. Moreover, the growing need for a sustainable, safe, and
eco-friendly economy has resulted in an increase in investment in R&D
activities for the use of renewable feedstocks.

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In this report, Technavio analysts highlight the growing consumer
awareness for hygiene and personal cleanliness as a key factor
contributing to the growth of the global
SLES market:

Growing consumer awareness of hygiene and
personal cleanliness

The rising consumer consciousness drives the global SLES market with
respect to personal hygiene and cleanliness. Additionally, governments
in many countries have been supporting and encouraging awareness
campaigns emphasizing hygiene and cleanliness. For instance, in October
2017, the Indian government launched the Gram Samridhi Evam Swachhta
campaign to boost development activities in villages and to increase
awareness of hygiene and cleanliness.

According to a senior analyst at Technavio for specialty
chemicals research, “The main goal behind promoting hygiene
and cleanliness is to facilitate a healthy environment and reduce the
burden of chronic diseases caused due to unhygienic surroundings. The
rising awareness among people is fueling the demand for household and
industrial cleaners as well, which augurs well for the global SLES
market.”

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Global SLES market segmentation

Of the three major application segments, the detergents and cleaners
segment held the largest market share in 2017, accounting for nearly 42%
of the market, followed by the personal care and others segment.

APAC was the leading region for the global
SLES market in 2017, accounting for a market share of 42%,
followed by the Americas and EMEA. APAC is also expected to emerge as
the fastest growing market over the forecast period, while EMEA is
expected to witness a dip in its market share by 2022.

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