Global Nail Care Market 2017-2021: Top Drivers and Forecasts by Technavio

June 7, 2017

#CosmeticsandToiletry--Technavio market research analysts forecast the global nail care market to grow at a CAGR of close to 4% during the forecast period, according to their latest report.

The market study covers the present scenario and growth prospects of the global nail care market for 2017-2021. The report also lists different types of product like nail polishes, nail accessories and implements, nail polish removers, nail strengtheners, and artificial nails and accessories. The products are used by the consumers for beautifying their nails and for keeping their nails healthy. Nail polish was the largest selling nail care product in the market, accounting for more than 63% of the market share in 2016.

“This market is driven by fashion-conscious women who want to be up-to-date with the new fashion trends. Therefore, nail care serves as the value addition to the beauty of women. The market is further driven by widespread promotion of products on social media and celebrity endorsements for premium products,” says Poonam Saini, a lead analyst at Technavio for cosmetics and toiletry research.

This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing

Buy 1 Technavio report and get the second for 50% off. Buy 2 Technavio reports and get the third for free.

Technavio analysts highlight the following three market drivers that are contributing to the growth of the global nail care market:
- Premiumization through good quality products
- Organic and non-toxic solutions for nail care
- Branding, promotions, events, and celebrity endorsements
Premiumization through good quality products

The global nail care market has a wide variety of products available in the market. Consumers look for good quality nail products, which will not have any negative impact on their health, are less-toxic, and longer-lasting. Brands like Chanel, OPI, Sally Hansen, M.A.C, butter LONDON, Estée Lauder, and L’Oréal Paris have strong brand recognition among customers.

The position of the brands in the market builds up confidence among customers. These products are positioned for premium customers who can afford high priced and good quality products. They also cater to aspirational customers who aspire to afford premium products.

Organic and non-toxic solutions for nail care

The concern for healthy nails drives customers to use natural solutions so that their nails and cuticles are not affected by harsh toxic chemicals used in the nail polishes. Brands like Karma Organic, ZOYA, Essie offer non-toxic solutions for nail care and offer nail polishes that are free from toxic chemicals. These chemicals adversely affect the nails and result in health risks like cancer, yellowness on nails, nails brittleness, and skin infections.

“Hence, providing such non-toxic product solutions to customers is a growth driver which also enables premium pricing of the products,” says Poonam.

Branding, promotions, events, and celebrity endorsements

Branding and promotions are required to make customers aware about their brands and products offerings. The leading companies in the global color cosmetics market have some famous brands, which increase the sale volumes for them.

Many popular brands use celebrity endorsements for advertisement purposes. Rimmel has been associated with Kate Moss for more than ten years. The brand is also represented by actress and model Cara Delevingne, music star Rita Ora, and supermodel Georgia May Jagger. Brands are also involved in the organizing and sponsoring of different events like fashion weeks to showcase their presence in the market and increase their sales.

Browse Related Reports:
Become a Technavio Insights member and access all three of these reports for a fraction of their original cost. As a Technavio Insights member, you will have immediate access to new reports as they’re published in addition to all 6,000+ existing reports covering segments like luggage, pet supplies, and apparel and textiles. This subscription nets you thousands in savings, while staying connected to Technavio’s constant transforming research library, helping you make informed business decisions more efficiently.

About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

If you are interested in more information, please contact our media team at [email protected].

Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770
www.technavio.com

&source=" target="_blank" />

LONDON–(BUSINESS WIRE)–#CosmeticsandToiletry—Technavio
market research analysts forecast the global
nail care market to grow at a CAGR of close to 4% during
the forecast period, according to their latest report.

The market study covers the present scenario and growth prospects of the
global nail
care market for 2017-2021. The report also lists
different types of product like nail polishes, nail accessories and
implements, nail polish removers, nail strengtheners, and
artificial nails and accessories. The products are used by the
consumers for beautifying their nails and for keeping their nails
healthy. Nail polish was the largest selling nail care product in the
market, accounting for more than 63% of the market share in 2016.

“This market is driven by fashion-conscious women who want to be
up-to-date with the new fashion trends. Therefore, nail care serves as
the value addition to the beauty of women. The market is further driven
by widespread promotion of products on social media and celebrity
endorsements for premium products,” says Poonam Saini, a lead
analyst at Technavio for cosmetics
and toiletry research.

This report is available at a USD 1,000 discount for a limited time
only: View
market snapshot before purchasing

Buy 1 Technavio report and get the second for 50% off. Buy 2
Technavio reports and get the third for free.

Technavio analysts highlight the following three market drivers that are
contributing to the growth of the global nail care market:

Premiumization through good quality products
Organic and non-toxic solutions for nail care
Branding, promotions, events, and celebrity endorsements

Premiumization through good quality products

The global nail care market has a wide variety of products available in
the market. Consumers look for good quality nail products, which will
not have any negative impact on their health, are less-toxic, and
longer-lasting. Brands like Chanel, OPI, Sally Hansen, M.A.C, butter
LONDON, Estée Lauder, and L’Oréal Paris have strong brand recognition
among customers.

The position of the brands in the market builds up confidence among
customers. These products are positioned for premium customers who can
afford high priced and good quality products. They also cater to
aspirational customers who aspire to afford premium products.

Organic and non-toxic solutions for nail care

The concern for healthy nails drives customers to use natural solutions
so that their nails and cuticles are not affected by harsh toxic
chemicals used in the nail polishes. Brands like Karma Organic, ZOYA,
Essie offer non-toxic solutions for nail care and offer nail polishes
that are free from toxic chemicals. These chemicals adversely affect the
nails and result in health risks like cancer, yellowness on nails, nails
brittleness, and skin infections.

“Hence, providing such non-toxic product solutions to customers is a
growth driver which also enables premium pricing of the products,” says
Poonam.

Branding, promotions, events, and celebrity endorsements

Branding and promotions are required to make customers aware about their
brands and products offerings. The leading companies in the global color
cosmetics market have some famous brands, which increase the sale
volumes for them.

Many popular brands use celebrity endorsements for advertisement
purposes. Rimmel has been associated with Kate Moss for more than
ten years. The brand is also represented by actress and model Cara
Delevingne, music star Rita Ora, and supermodel Georgia May Jagger.
Brands are also involved in the organizing and sponsoring of different
events like fashion weeks to showcase their presence in the market and
increase their sales.

Browse Related Reports:

Become a Technavio
Insights member and access all three of these reports for a
fraction of their original cost. As a Technavio Insights member, you
will have immediate access to new reports as they’re published in
addition to all 6,000+ existing reports covering segments like luggage,
pet
supplies, and apparel
and textiles. This subscription nets you thousands in
savings, while staying connected to Technavio’s constant transforming
research library, helping you make informed business decisions more
efficiently.

About Technavio

Technavio
is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

If you are interested in more information, please contact our media team
at [email protected].

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US:
+1 630 333 9501
UK: +44 208 123 1770
www.technavio.com